South Carolina · Market Intelligence

South Carolina Feasibility Studies

The Greenville-Anderson metro counted 1,014,101 residents on July 1, 2025 56. On the Grand Strand, hotels averaged 70.2% occupancy from June to August 2025 77. In the Midlands, Scout Motors had production at its Blythewood plant targeted for the end of 2026 46. Of the $9.12 billion of recruited investment the Department of Commerce announced for 2025, it placed $4.25 billion in rural counties 9.

5.57M
South Carolinians on July 1, 2025 1
+66,622
Net domestic migrants in one year to July 2025 3
2.43M
Nonfarm jobs, August 2026, preliminary 4
$9.12B
Announced recruitment investment, calendar 2025 9
The South Carolina Thesis

452,024 more South Carolinians than at the April 2020 census.

Since the April 2020 census base the state has added 452,024 residents 1.

Statewide Economy

Domestic arrivals in the year to July 2025, and the June 2026 payroll count by sector.

Census and the state's labor market office date the population, DEW and BLS the 2026 payrolls, and Commerce the announced projects.

IndicatorFigurePeriodSource
Residents5,570,274July 1, 20251
Census base5,118,250April 1, 20201
Change since the base+452,024April 2020 to July 20251
One-year gain+79,958July 2024 to July 20252
Net domestic migration+66,622July 2024 to July 20253
Total nonfarm employment, seasonally adjusted2,426,300August 2026, preliminary4
Twelve-month nonfarm change+38,600August 2025 to August 20264

South Carolina held 5,570,274 residents on July 1, 2025, against an April 2020 base of 5,118,250 1. The Census Bureau's January 2026 release put the one-year gain at 79,958 and ranked the state first by percentage growth and fifth by numeric gain 2. The state's labor market office read the same release as the fastest growth in the country and counted 66,622 net domestic migrants in the year 3. The payroll figures cover a later span: total nonfarm employment reached 2,426,300 in August 2026, preliminary and seasonally adjusted, up 38,600 on August 2025 4.

Net international migration for South Carolina was not found, so this page does not say how much of the gain came from abroad.

SectorEmploymentPeriodSource
Construction127,500June 20265
Manufacturing262,600June 20265
Trade, transportation and utilities444,500June 20265
Information25,200June 20265
Financial activities123,400June 20265
Professional and business services312,500June 20265
Education and health services (over the year +8,100)321,900June 20265
Leisure and hospitality288,500June 20265
Other services94,700June 20265
Government399,000June 20265

June 2026 payrolls by sector

DEW's June 2026 release counted 127,500 jobs in construction, 262,600 in manufacturing, 444,500 in trade, transportation and utilities, 312,500 in professional and business services, 321,900 in education and health services, 288,500 in leisure and hospitality and 399,000 in government 5. Education and health services added 8,100 jobs over the year to June 5. Over the same year professional and business services lost 4,400 jobs and information 2,500, while manufacturing and financial activities edged up 5.

The largest private employers are known only from secondary lists. IBISWorld places Walmart at 37,387 workers and Prisma Health at 28,761 statewide 7, and the Charleston Regional Development Alliance gives Boeing South Carolina 9,059 employees in 2025 8.

The Department of Commerce announced $9.12 billion of capital investment from recruited projects in 2025, the third-highest year on record, with $4.25 billion of it in rural counties 9. The year before, the Governor's office reported $8.19 billion and more than 5,500 new jobs 10. Those are announcements, not completions.

Households

The 2020 to 2024 five-year American Community Survey estimate puts the state's median household income at $69,324 21. The same 2020 to 2024 five-year American Community Survey estimate puts the median value of an owner-occupied home at $259,000 21.

Capital Access

GBank led GoSBA's calendar 2025 list by 7(a) dollars; TD Bank's own release ranks it first in South Carolina by loan count for fiscal 2025.

Single-year totals from SMB Statistics, GoSBA Loans and Nautix Capital, ten years of SBA's loan file, then the state's SSBCI and bond channels.

MeasureFigureBasis and periodSource
7(a) and 504 approvals combined970 loans; $580.2 million; 9,214 jobs supportedFY2025 (secondary)12
7(a) approvals, page header927 loans; $505.7 millionCalendar 2025 (secondary)13
7(a) approvals, page body827 businesses; $461.3 millionCalendar 2025 (same page, secondary)13
7(a) approvals and average size843 loans; average $578,396FY2024 (secondary)14

SMB Statistics counts 970 loans for $580.2 million in FY2025, 7(a) and 504 together, supporting 9,214 jobs, without splitting the two programs 12. GoSBA Loans gives 927 7(a) loans and $505.7 million for calendar 2025 in its page header, then 827 businesses and $461.3 million for the same year in its body text 13. Nautix Capital counts 843 7(a) loans in FY2024 with an average size of $578,396 14. The basis differs in each, the GoSBA page contradicts itself, and none is SBA's own published total.

SBA's own loan-level file counts 5,366 7(a) loans approved for South Carolina projects in fiscal years 2016 to 2025, net of cancellations 11. Those 7(a) loans, approved in fiscal years 2016 to 2025, net of cancellations, total $3,389.4 million 11. In the same file, 504 debentures approved in fiscal years 2016 to 2025, net of cancellations, came to $398.8 million 11. FY2025 504 counts and the three most active Certified Development Companies were not found.

GoSBA's 2025 lender list

By dollars in calendar 2025, the GoSBA tabulation ranks GBank first among South Carolina 7(a) lenders at $48.6 million, Huntington National Bank second at $32.1 million, Live Oak Banking Co. third, TD Bank fourth at $25.2 million and Newtek Bank fifth at $21.2 million 13. GBank reached the top on a loan count of 14, against 76 for Huntington and 133 for TD Bank 13. TD Bank's own release says it ranked first in South Carolina by number of 7(a) loans in FY2025 15. In the same tabulation, hotels and motels drew more 7(a) dollars than any other South Carolina industry 13.

State credit and bonds

Treasury approved South Carolina's State Small Business Credit Initiative allocation, up to $101.3 million, on July 18, 2022 17. JEDA is the implementing entity, the Business Development Corporation of South Carolina administers loan participation and InvestSC runs the venture programs 18. JEDA itself reports $19.2 billion of bonds issued since 1983 19. The 2026 private activity bond volume cap is $751,986,990, and $694,748,030 of the 2025 ceiling was carried forward to SC Housing at year-end, of which $219,748,030 was applied to multifamily 20. The research found no active state Capital Access Program. The federal channels this page has no South Carolina figure for are set out on the USDA Rural Development practice area, the conventional and institutional practice area and the EB-5 practice area, and apartment programs on the multifamily page.

SBA in South Carolina

Columbia, a Charleston virtual office and Duncan, on county lines that split the I-95 belt.

SBA's South Carolina District assigns each county to one of three offices, and the assignment does not follow this page's market sections.

The South Carolina District serves the state from three offices. Columbia serves Richland, Lexington, Florence, Orangeburg and Sumter among other counties; the Charleston virtual office serves Horry, Charleston, Beaufort, Jasper, Colleton and Hampton among others; and the Spartanburg (Duncan) office serves Greenville and Spartanburg counties, with York, Lancaster and Chester among others 16. The I-95 corridor counties are split, Dillon, Marion, Clarendon and Orangeburg to Columbia and Colleton and Hampton to the Charleston virtual office 16.

SBA may require a feasibility study under 13 CFR 120.160(b): SBA may require professional appraisals, a survey, or a feasibility study 82. What SBA tests in the file is set out on our SBA 7(a) and 504 practice page. South Carolina's published hotel case uses a 504 structure for a ground-up select-service property.

Rules by Asset Class

Care homes licensed as Community Residential Care Facilities, and a Certificate of Need repeal that leaves nursing homes covered.

Asset classSouth Carolina ruleDateSource
Retail liquorSix stores per holder on the DOR page; three in the code text of section 61-6-141DOR cap since June 2022; code text current2883
Home healthGovernor's release lists home health as still covered; NCSL lists only hospitals and nursing homes2023 to 20262324
Hospitals and health facilitiesAct 20 (S.164) repealed most Certificate of Need review; hospital review sunsets; nursing homes remain coveredSigned May 16, 2023; sunset January 1, 202723
Hospital at homeNCSL describes S.858/H.5226 as exempting acute hospital care at home202424
Fuel storage11,259 registered underground storage tanks; H.5172 would raise the SUPERB Account's maximum per occurrence from $1,000,000 to $2,000,000December 31, 2025; statement February 11, 202629
Assisted livingLicensed by SC DPH as a Community Residential Care Facility under the state's CRCF regulation, for two or more unrelated adultsCurrent25
Memory careNo separate licence; an Alzheimer's Special Care Unit operates inside a CRCF, with disclosure under the Alzheimer's Special Care Disclosure ActCurrent26
Child careThree capacity classes: family child care home, group child care home, child care centerCurrent27
CampgroundsState accommodations tax applies to campground spaces2019 guidance30

Two South Carolina rules depend on which page a reader opens. The Department of Revenue's retail liquor licence page has allowed six retail liquor stores per holder since June 2022 28; the text of section 61-6-141, in Title 61, Chapter 6 of the state code, still shows three 83. No primary text on a quota or a licence transfer market was found beside either. In health care, the Governor's release on Act 20 keeps home health agencies under Certificate of Need, and the NCSL summary leaves them off its list 2324.

The dated part of the rulebook is health care and tanks. Act 20, signed on May 16, 2023, repealed most of the Certificate of Need program on the schedule in the table, with nursing homes staying under it 23, and NCSL's summary describes a 2024 bill, S.858/H.5226, as exempting acute hospital care at home 24. For fuel retail, H.5172, whose enactment was not found, would raise the SUPERB Account's maximum per occurrence from $1,000,000 to $2,000,000; its February 2026 fiscal statement is also the source of the tank count under supply 29.

Assisted living is licensed by the Department of Public Health as a Community Residential Care Facility under the state's CRCF regulation once a home serves two or more unrelated adults 25. Memory care has no licence of its own: an Alzheimer's Special Care Unit runs inside the CRCF licence, with written disclosure under the Alzheimer's Special Care Disclosure Act 26. Child care runs on three capacity classes, from family homes through group homes to centers 27; the primary text of the Department of Social Services' pre-opening approvals was not found. A state licence for an RV park itself was not found either, but the Municipal Association's 2019 guidance applies the state accommodations tax to the campground spaces such a park rents 30.

Costs, Taxes and Insurance

A last-resort wind and hail insurer for the coastal Beach territory, with a rate rise from February 1, 2026.

The association's own scope and bulletins, and a secondary site's list of the territory's counties.

ItemFindingDateSource
Wind pool scopeWind and hail only, in the coastal Beach territoryCurrent31
Wind pool counties, by a secondary siteBeaufort, Charleston, Colleton, Georgetown and HorryMay 2026 (secondary)32
Inland residual marketNo inland FAIR PlanMay 2026 (secondary)32
Territory orderRenewed, Bulletin 25-01March 20, 202533
Rate changeIncrease effective, Bulletin 25-02; commercial magnitude not foundFebruary 1, 202633

The South Carolina Wind and Hail Underwriting Association is the insurer of last resort for wind and hail in its coastal Beach territory 31. A secondary insurance site lists the territory as Beaufort, Charleston, Colleton, Georgetown and Horry counties, and notes that the state has no inland FAIR Plan 32. The association renewed its territory order in March 2025 and raised rates from February 1, 2026 33; the research could not source the size of the change for commercial lines.

Power and Water

New gas generation is authorized at Canadys; a connection exemption where sewer capacity is short is still a bill.

A 2025 law for new gas generation, a large-load pipeline in one utility's report, and a sewer capacity bill at the statehouse.

The South Carolina Energy Security Act, Act 41 (H.3309), was signed on May 12, 2025 34. It authorizes Santee Cooper and Dominion to build joint gas generation at the former Canadys site in Colleton County and sets a fast-track process that runs to 2035 34. An intervenor letter filed with the Public Service Commission on August 14, 2026 cites Duke's semi-annual economic development report: 43 large-load projects, nearly 8 GW in all, in advanced development 35. The same letter states that Santee Cooper's experimental Rate L is mandatory for large loads 35. Those are load projects in one utility's report, not a statewide interconnection queue, which the research did not find.

Sewer and water

H.4168, introduced on March 6, 2025, would exempt property from a mandatory water or sewer connection where the system lacks capacity 36. No statewide list of sewer moratoria was found. Of the systems on this page, ReWa in Greenville lists a deep gravity sewer tunnel, its Dig Greenville program, among its capital improvements 62, and the Florence section carries the state's November 2025 notice on the Jeffries Creek interceptors.

Hazards

A flood request area of Bamberg, Calhoun and Orangeburg, fires at Table Rock, and winter storm aid for Greenville, Oconee and Pickens.

EventDetailDateSource
DR-4858-SC, severe storms and floodingPublic Assistance only; incident November 6 to 14, 2024; request area Bamberg, Calhoun and OrangeburgDeclared January 10, 202537
Public Assistance obligated, DR-4858-SC$3,377,514.24As of May 19, 202637
SBA disaster declaration linked to DR-4858Economic injury application deadline October 10, 2025Published January 21, 202538
FM-5554, Covington Drive FireFire management assistanceMarch 7, 202539
FM-5575 and FM-5576, Table Rock firesFire management assistance, UpstateMarch 23, 202540
EM-3632-SC, severe winter stormEmergency declaration; incident January 21 to 27, 2026January 23, 202641
DR-4908-SC, severe winter stormMajor disaster; Public Assistance for Greenville, Oconee and PickensDeclared April 7, 202642

The November 2024 storms opened the period with a major disaster declaration, DR-4858-SC, on January 10, 2025, for Public Assistance only, with Bamberg, Calhoun and Orangeburg counties named as the request area 37. FEMA had obligated $3,377,514.24 of Public Assistance by May 19, 2026 37. The linked SBA declaration set an economic injury deadline of October 10, 2025 38.

Fire management declarations covered the Covington Drive Fire on March 7, 2025, by a secondary site citing FEMA data 39, and the Table Rock fires in the Upstate on March 23, 2025 40. EM-3632-SC, an emergency declaration for the January 2026 winter storm, came on January 23 41, and a major disaster declaration followed on April 7, 2026 with Public Assistance for Greenville, Oconee and Pickens counties 42.

None of these declarations is for a hurricane.

Statewide Supply

South Carolina had 11,259 registered underground storage tanks on December 31, 2025.

The fiscal statement for H.5172 counted 11,259 registered underground storage tanks on December 31, 2025 29. No statewide count of convenience stores was found beside it.

County Business Patterns counted 1,131 establishments in 2023 (County Business Patterns), meaning locations with paid employees, among hotels (except casino hotels) and motels, with 26,778 employees in 2023 (County Business Patterns) 22. Statewide hotel room counts were not found; the Grand Strand's summer occupancy, from its tourism bureau, is in the Myrtle Beach section.

The 2020 to 2024 five-year American Community Survey estimate counts 595,868 renter households in the state 21. Across renter-occupied units paying cash rent, the same 2020 to 2024 five-year American Community Survey estimate puts median gross rent at $1,180 21, a survey figure rather than an asking rent. For senior housing, the 2020 to 2024 five-year American Community Survey estimate counts 999,401 residents aged 65 and over 21.

2025 to 2026

The Governor signed South Carolina's Energy Security Act in May 2025, and the TS Conductor plant in Jasper County opened in May 2026.

DateEventTopicSource
January 6, 2025Governor reports 2024 recruitment investmentStatewide recruitment, the comparator for 202510
January 10, 2025DR-4858-SC flood declarationFlood exposure in Bamberg, Calhoun and Orangeburg counties37
February 2025Groundbreaking on the Scout Motors Drive interchange on I-77 at BlythewoodNew access for Richland County sites48
March 2025TS Conductor plant announced in Jasper CountyIndustrial demand in Jasper County70
March 6, 2025H.4168 introduced on sewer connection where capacity is lackingConnection mandates where sewer capacity is short36
March 7 and 23, 2025Fire management declarations, including Table RockWildfire declarations; Table Rock in the Upstate3940
March 20, 2025Wind pool territory order renewedThe coastal wind cover territory33
May 12, 2025Energy Security Act signedPower supply: Canadys and a fast-track process34
August 14, 2025I-95 widening breaks ground in Jasper CountyConstruction years ahead on the Georgia approach67
September 1, 2025North Myrtle Beach requires a current survey with permit applicationsPermit timing on the Grand Strand80
September 18, 2025Scout Motors supplier investment announced at BlythewoodSupplier demand in the Midlands45
October 13, 2025Hilton Head Island's short-term rental rewrite, recorded both as a first reading on this date and as adopted in October 2025Rental supply rules on the island71
November 4, 2025Notice that Florence's Jeffries Creek interceptors are at or above capacitySewer capacity in the Pee Dee54
November 12, 2025Scout Motors headquarters placed in Charlotte, North CarolinaMidlands: the plant stays in Blythewood, the headquarters goes out of state47
December 31, 2025Bond ceiling carried forward to SC HousingSC Housing's carry-forward, part of it applied to multifamily20
January 23, 2026EM-3632-SC winter storm emergencyWinter storm exposure, January 202641
February 1, 2026Wind pool rate increase takes effectCoastal insurance cost33
February 11, 2026Fiscal statement for H.5172 on the SUPERB capFuel site environmental coverage29
April 7, 2026DR-4908-SC winter storm disaster for Greenville, Oconee and PickensUpstate hazard record42
May 13, 2026TS Conductor plant opensOperating jobs in Jasper County70
August 14, 2026Large-load pipeline cited in a Public Service Commission filingLarge loads on Duke's and Santee Cooper's systems35
October 1, 2026ReWa new-account fee steps up in GreenvilleConnection cost in Greenville60
End of 2026 (target)Scout Motors production start targetedTiming of Midlands plant payroll46
January 1, 2027 (scheduled)Hospital Certificate of Need review sunsetsHospital review ends; nursing homes stay under it23
Review Failures

AirDNA counted 20,613 active short-term rental listings in Myrtle Beach for the twelve months to August 2026.

  1. Dillon, Marion and Orangeburg below their 2020 counts

    Each of the three counties held fewer residents in 2025 than in 2020 747551. The state's count rose by 452,024 over April 2020 to July 2025 1.

  2. Myrtle Beach listings outside the hotel series

    AirDNA counts 20,613 active short-term rental listings in Myrtle Beach for the twelve months to August 2026 79; the research files them as short-term rentals, apart from the hotel series. On Hilton Head Island the rental rewrite is recorded both as adopted in October 2025 and as a first reading on October 13, 2025 71.

  3. Six stores per holder on the DOR page, three in the code

    A retail liquor chain's store plan can be read off the Department of Revenue's licence page, which has allowed six stores per holder since June 2022 28, or off section 61-6-141 of the state code, whose text shows three 83.

  4. GBank first by dollars, TD Bank first by loan count

    GoSBA's calendar 2025 list puts GBank first by 7(a) dollars, with a loan count of 14 13. TD Bank's release puts TD Bank first in South Carolina by number of 7(a) loans in FY2025 15, a different measure over a different span of months.

Site Tests

Water and sewer charges for two Charleston-area providers are on the Charleston page.

Two Charleston-area water and sewer providers

Our Charleston page carries Berkeley County Water & Sanitation's residential sewer impact fee, charged per equivalent residential unit, and a Charleston Water System new-home connection.

Market Divergence

Two Upstate metros, two in the Midlands and Pee Dee, three on the coast and one interstate belt.

Port and visitors

Charleston-North Charleston

The Charleston page carries two apartment inventories that do not reconcile, Colliers' 2026 industrial absorption with a note on the Leatherman Terminal pause, and water and sewer charges from two providers.

State capital

Columbia (Midlands)

A Midlands metro with Richland County's own population count, and five quarters of apartment absorption.

Pee Dee hub

Florence / Pee Dee

A nearly flat population, Florence County up and Darlington County slightly down since 2020, and payrolls that changed direction between June and July 2026.

Upstate manufacturing

Greenville-Anderson (Upstate)

An Upstate metro past a million residents, with five quarters of apartment absorption on record.

Resort and fast growth

Hilton Head-Bluffton-Beaufort

Island rental rules on Hilton Head, and Jasper County's 2025 growth, plant and interstate work inland.

Rural interstate

Rural I-95 corridor

Six small counties grouped along I-95, with a Colleton mega-site and the Lake Marion bridge project.

Beach tourism

Myrtle Beach-Conway (Grand Strand)

A tourism economy measured in hotel room nights, summer occupancy and rental listings.

I-85 industrial

Spartanburg

A fast-growing industrial county on I-85 that shares its warehouse market with Greenville and leans toward Charlotte.

Greenville-Anderson (Upstate)

A million residents in the Greenville-Anderson metro in 2025, with ReWa's Dig Greenville sewer tunnel program on its capital list.

The Upstate metro on I-85, where the utility fees step up through 2027.

The Post and Courier, reporting the Census estimates, put the Greenville-Anderson-Greer metro of Greenville, Anderson, Pickens and Laurens counties at 1,014,101 residents on July 1, 2025, 85,894 more than at the 2020 census 56. Nonfarm employment stood at 485,800 in June 2026, up 7,200 on a year earlier 5, and Greenville County alone held 302,812 jobs covered by unemployment insurance in March 2026 57. Prisma Health counted 17,824 team members across the Upstate in FY2023, with 5,545 at Greenville Memorial Hospital 55.

For apartments the record runs five quarters. Cushman & Wakefield's series for the fourth quarter of 2024 through the fourth quarter of 2025 gives net absorption of 307 units, 662 units, 380 units, 422 units and 299 units, with vacancy lower at the end of the run than at its start 49. No asking rent or count of units under construction was found beside them. Hotels averaged a daily rate of $124.46 in 2025 through the third quarter, per a business magazine citing Colliers 58, with no RevPAR or pipeline beside it. Industrial vacancy is published for the combined Greenville-Spartanburg market: Colliers measured 9.28% in the first quarter of 2025 59, a reading taken more than a year before the payroll figures above. Colliers names the Midtown I-385/I-85 submarket and the downtown business district as the office corridors 61.

A secondary fee guide gives a ReWa sewer new-account fee of $4,110 for a residential 3/4 inch meter through September 30, 2026, stepping up on October 1, 2026 and again to $6,947 from October 1, 2027, alongside a Greenville Water capacity fee of $2,780 and a City of Greenville sewer tap fee of $363 60. The guide's figures are for a residential meter. ReWa's capital improvements list also carries the Dig Greenville gravity sewer tunnel 62. The April 2026 winter storm declaration covered Greenville and Pickens counties 42.

Greenville-Anderson indicatorFigurePeriodSource
Metro residents (gain since 2020: 85,894)1,014,101July 1, 202556
Nonfarm employment (year-over-year +7,200)485,800June 20265
Multifamily net absorption, five quarterly values307, 662, 380, 422 and 299 unitsQ4 2024 through Q4 202549
Industrial vacancy, Greenville-Spartanburg (Colliers)9.28%Q1 202559
ReWa sewer new-account fee, residential 3/4 inch meter$4,110, rising to $6,947To September 30, 2026; from October 1, 202760
Spartanburg

Fast growth on I-85 in Spartanburg County, and a warehouse market shared with Greenville.

Population and payrolls of its own; the industrial reading comes from the combined Upstate market.

QuickFacts puts Spartanburg County at 380,857 residents on July 1, 2025, against 327,997 at the 2020 census 63, and a television news report placed the metro third among the fastest-growing in the country for 2024 to 2025 64. Nonfarm employment was 180,700 in July 2026 6. Colliers places the industrial market on I-85, with growth reaching toward Cherokee County and Charlotte, North Carolina 65. In mid-2025 Colliers also noted that site availability was shrinking 66.

Spartanburg shares one industrial market with Greenville, so the vacancy reading in the Greenville section covers it too, and no multifamily, hotel or storage reading for Spartanburg alone was found.

Columbia (Midlands)

Richland County's 434,956 residents in July 2025 and five quarters of Columbia apartment absorption.

An encyclopedia's metro total, the Census Bureau's Richland County count and Cushman & Wakefield's quarterly absorption.

An encyclopedia entry citing the Vintage 2025 estimates puts the Columbia metro, whose counties include Richland and Lexington, at 879,918 residents 44. Richland County held 434,956 on July 1, 2025 against 416,147 at the 2020 census 43.

At Blythewood, the Town announced $368 million of Scout Motors supplier investment awarded on September 18, 2025 45, and production at the plant was targeted for the end of 2026 46. The headquarters went to Charlotte, North Carolina 47. A new I-77 interchange at Scout Motors Drive broke ground in February 2025 48.

For the fourth quarter of 2024 through the fourth quarter of 2025, Cushman & Wakefield's series gives Columbia net apartment absorption of 80 units, 111 units, 179 units, 90 units and 207 units 49. Colliers describes Columbia's industrial vacancy as largely normalizing but gives no value 50.

Florence / Pee Dee

Florence's metro grew 0.71% from 2020 to 2025.

The Pee Dee hub, where Florence County gained residents and Darlington County dipped.

An encyclopedia table citing Census data gives the Florence metro 201,392 residents in 2025 against 199,964 in 2020, a change of 0.71% 51. Census figures carried in FRED put Florence County at 138,504 on July 1, 2025 against 137,059 at the 2020 census 52, and Darlington County at 62,888 against 62,905 53. Nonfarm employment was 96,200 in June 2026 and 96,500 in July 2026 56; the year-over-year change was a small loss in June and a small gain in July.

Florence's dated infrastructure record is a sewer notice. The state's environmental agency gave notice on November 4, 2025 that the Jeffries Creek interceptors in Florence were at or above capacity, with recorded overflows and a revolving-fund replacement under review 54. No supply reading in any asset class was found for the metro.

Myrtle Beach-Conway (Grand Strand)

Room nights and rental listings measure Horry County, the Grand Strand.

Summer occupancy, a trade site's room nights and AirDNA's listings, without a full-year rate.

Horry County, the whole of the Myrtle Beach-Conway metro, counted 351,029 residents at the 2020 census 51, and the same television report placed it second among the fastest-growing metros in the country for 2024 to 2025 64. Nonfarm employment was 159,700 in June 2026 5.

Lodging is the best-measured part of this market. Visit Myrtle Beach reports average hotel occupancy of 70.2% for June to August 2025 77. A trade site puts 2025 at fewer than 6.5 million occupied hotel room nights and about $990 million of hotel revenue 78. Short-term rentals are a market of their own: AirDNA counts 20,613 active listings with an average daily rate of $278 and RevPAR of $151 for the twelve months to August 2026 79. The summer occupancy and the trade site's room nights stand without a full-year rate or RevPAR beside them.

Residential permits reach this page only as monthly figures from the Census series in FRED 81; the research did not retrieve a metro or county total from the Census annual file. North Myrtle Beach began requiring a current property survey with every permit application from September 1, 2025, by a contractor's summary of the city notice 80.

Hilton Head-Bluffton-Beaufort

Hilton Head Island's rental code rewrite of October 2025 and the I-95 widening through Jasper County.

Resort demand on Hilton Head Island, and Jasper County's growth, plant and interstate work inland.

QuickFacts puts Beaufort County at 204,433 on July 1, 2025 against 187,117 at the 2020 census 68. For Jasper County, the Post and Courier, reporting the Census estimates, gives 38,533 residents against 28,791 in 2020 and ranked it the fastest-growing county in the country for the one year of 2025 69. Nonfarm employment was 90,400 in July 2026 6.

Jasper County is where the infrastructure goes. Ferrovial broke ground on August 14, 2025 on the widening of I-95 through the county's first eight miles, an $825 million program of which $728.8 million is construction, due for completion in 2030 67. SCDOT describes the work from the Savannah River, on the Georgia line, to US 278, with Exits 3 and 5 being rebuilt 48. The TS Conductor plant, announced in March 2025 as the largest investment in Jasper County history, opened on May 13, 2026, and the SALT logistics site in the county is planned for a large buildout 70.

The Town of Hilton Head Island's council highlights for October 13, 2025 describe a rewrite of the short-term rental chapter of its town code, with no occupancy limits, a cap on exterior parking and a permit year from May 1 to April 30 71. The rewrite is recorded as passed on first reading on October 13, 2025 and, in the same research entry, as adopted in October 2025; the record does not settle whether a later reading followed 71. For 2026 the Town's release puts the permit fee at $150 per bedroom per year, in place of a flat fee 84. The research found no state law enabling or preempting local short-term rental rules.

Rural I-95 Corridor

Dillon, Marion and Orangeburg counties lost residents between 2020 and 2025; Colleton County's mega-site sits at Exit 57.

Six counties grouped for this page, where household-survey employment stands in for a payroll series.

This section groups Dillon, Marion, Clarendon, Orangeburg, Colleton and Hampton counties: a grouping made for this page, not one Census area. Population is falling where it is measured. Encyclopedia entries citing Census data give Dillon County 27,458 residents in 2025 against 28,292 in 2020 74 and Marion County 28,242 against 29,183 75, and a table citing the Vintage 2025 estimates gives Orangeburg County 83,177 against 84,223, a fall of 1.24% 51. No 2025 figures for Clarendon, Colleton or Hampton are in the record.

No payroll series covers these counties, so the only employment measure is the household survey, which counts residents with jobs wherever they work. In July 2026 it counted 11,722 employed residents in Dillon County, 10,874 in Marion County against 11,339 a year earlier, 33,652 in Orangeburg County against 33,174, and 15,573 in Colleton County against 15,298 6.

The investment is in sites and bridges. The Colleton Mega-Site offers 1,481 acres at Exit 57, with the Colleton Commerce Center and Colleton Industrial Campus at Exit 62, and the I-95 and I-26 triangle in Orangeburg County is the other named node, by older and undated documents 7685. The Lake Marion bridges between Clarendon and Orangeburg counties are a $350 million project that won a $175 million federal grant on July 17, 2024 73. A Carolina Renewables Products plant with 155 jobs was among the 2025 announcements reported for Orangeburg County 72, and the Energy Security Act authorizes new gas generation at Canadys in Colleton County 34. Orangeburg County was in the request area of the January 2025 flood declaration 37. The research also looked for Inland Port Dillon's throughput and did not find it.

Corridor indicatorFigurePeriodSource
Orangeburg County residents (2020: 84,223)83,177202551
Orangeburg County employed residents (a year earlier 33,174)33,652July 20266
Colleton Mega-Site at Exit 571,481 acresCurrent, older documents7685
Lake Marion bridges: project cost / federal grant$350M / $175MGrant July 17, 202473
Worked Cases

South Carolina's hotel case is set on a coastal, interstate tourism corridor that its page places in no county or town.

A ground-up select-service property under SBA 504, from its competitive set to stabilized coverage.

The state's one published worked case is set, in its page's words, on a coastal, interstate tourism corridor in a fast-growing South Carolina coastal market, and the page does not place its subject in a county or town. The South Carolina limited-service hotel under SBA 504 takes a ground-up, select-service property from a competitive set defined by segment and location, through a ramp in occupancy and rate toward a penetration index, to the stabilized debt-service coverage its lender has to document. It sets its stabilized occupancy and rate within the band the state's coastal markets support, below Charleston's high-end strength and in line with the Grand Strand's rate structure.

No published case names a location in the Upstate, the Midlands, the Pee Dee or the six counties grouped as the I-95 corridor.

By Asset Class

Hotels, apartments, care homes, child care, fuel sites and campgrounds on this page's South Carolina record.

South Carolina Questions

South Carolina feasibility study questions.

How large were South Carolina's 2025 recruitment announcements?

The Department of Commerce announced $9.12 billion of capital investment from recruited projects in 2025, the third-highest year on record, with $4.25 billion of it in rural counties 9. The Governor's office had reported $8.19 billion and more than 5,500 new jobs for 2024 10. Both totals are announcements of investment, not counts of plants in operation.

What statewide figures does South Carolina have for an apartment study?

Survey counts rather than a count of competing space: the five-year American Community Survey's renter households, median gross rent and residents aged 65 and over, set out in the supply section. One statewide figure bears on apartment finance: $694,748,030 of the 2025 private activity bond ceiling was carried forward to SC Housing, with $219,748,030 applied to multifamily 20. Apartment absorption is published for Greenville and Columbia, by Cushman & Wakefield 49.

Which SBA office serves each South Carolina county?

Each of the South Carolina District's three offices has its own county list 16. Columbia serves Aiken, Allendale, Bamberg, Barnwell, Calhoun, Clarendon, Darlington, Dillon, Florence, Lee, Lexington, Marion, Marlboro, Orangeburg, Richland and Sumter. The Charleston virtual office serves Beaufort, Berkeley, Charleston, Colleton, Dorchester, Georgetown, Hampton, Horry, Jasper and Williamsburg. The Spartanburg (Duncan) office serves Abbeville, Anderson, Cherokee, Chester, Chesterfield, Edgefield, Fairfield, Greenville, Greenwood, Kershaw, Lancaster, Laurens, McCormick, Newberry, Oconee, Pickens, Saluda, Spartanburg, Union and York 16.

Which South Carolina counties are in the coastal wind pool?

Beaufort, Charleston, Colleton, Georgetown and Horry, on a secondary insurance site's list 32; the costs section gives the association's role and its 2026 rate change.

Why do South Carolina SBA lending totals disagree?

Because they are counted on different bases. One secondary source gives 970 loans for FY2025, 7(a) and 504 combined 12; another gives 927 7(a) loans for calendar 2025 in its header 13; a third gives 843 7(a) loans for FY2024 14. The second source's own body text gives 827 businesses for the same calendar year as its header 13.

What happens to South Carolina hospital review on January 1, 2027?

It is scheduled to end. Act 20 of 2023 repealed most of the program, with hospital review set to sunset on January 1, 2027 and nursing homes staying under it 23. The Governor's release and the NCSL summary differ on home health: the release lists home health agencies as still covered, and NCSL lists only hospitals and nursing homes 2324.

How are South Carolina's markets grouped on these pages?

In three regions and one corridor. The Upstate holds Greenville-Anderson, a metro of 1,014,101 residents in 2025 56, and Spartanburg, which shares Greenville's industrial market 59. The Midlands and Pee Dee hold Columbia, a metro of 879,918 residents by an encyclopedia's reading of the Census estimates 44, and Florence, whose metro grew 0.71% between 2020 and 2025 51. The coast holds Charleston-North Charleston, Myrtle Beach-Conway, where summer 2025 hotel occupancy averaged 70.2% 77, and Hilton Head-Bluffton-Beaufort, where Beaufort County held 204,433 residents on July 1, 2025 68. The rural I-95 corridor takes in six counties, where Dillon, Marion and Orangeburg held fewer residents in 2025 than in 2020 747551.

Neighboring Markets

States that border South Carolina.

South Carolina's coast, Upstate and I-95 counties carry different records.

Each market section below says what its record holds and what it lacks.

Request a methodology briefing
Sources

Data sources and dates.

South Carolina's entries below run from the Municipal Association's 2019 accommodations tax note and undated older documents on the I-95 sites to sources dated October 2026. Most licence and permit rules come from the offices that issue them: the Department of Revenue for retail liquor, the Department of Public Health for care homes, Social Services for child care and the Town of Hilton Head Island for rental permits; the code text of the liquor cap is read on the legislature's site, and North Myrtle Beach's permit rule comes through a contractor's summary of a city notice.

  1. U.S. Census Bureau, QuickFacts: South Carolina, retrieved October 2026 (Vintage 2025: July 1, 2025 estimate; April 1, 2020 base).
  2. U.S. Census Bureau, U.S. Population Growth Slows Due to Historic Decline in Net International Migration, January 27, 2026 (July 1, 2024 to July 1, 2025).
  3. SC Department of Employment and Workforce (LMI), South Carolina Records Fastest Population Growth in the Country, February 2026 (July 1, 2024 to July 1, 2025).
  4. U.S. Bureau of Labor Statistics, State Employment and Unemployment - August 2026, September 18, 2026 (August 2026 data, preliminary).
  5. SC Department of Employment and Workforce, South Carolina's Employment Situation: June 2026, July 21, 2026 (June 2026 data).
  6. SC Department of Employment and Workforce, South Carolina's Employment Situation: July 2026, August 21, 2026 (July 2026 data).
  7. IBISWorld (secondary), South Carolina Economic Trends, Stats & Rankings, 2026; retrieved October 2026.
  8. Charleston Regional Development Alliance (secondary), Major Employers, 2025; retrieved October 2026.
  9. SC Department of Commerce, South Carolina industry recruitment reaches $9.12 billion in 2025, January 2026 (calendar 2025).
  10. Office of the Governor (South Carolina), South Carolina industry recruitment reaches $8.19 billion in 2024, January 6, 2025 (calendar 2024).
  11. U.S. Small Business Administration, Office of Capital Access, 7(a) and 504 FOIA loan-level data, loan status as of June 30, 2026 (approval fiscal years 2016 to 2025); retrieved October 16, 2026.
  12. SMB Statistics (secondary), South Carolina small business statistics, updated July 1, 2026 (FY2025, October 1, 2024 to September 30, 2025).
  13. GoSBA Loans (secondary, loan marketplace), Best South Carolina SBA Lenders & Rates of 2026, undated page, retrieved October 2026 (calendar 2025 data).
  14. Nautix Capital (secondary), SBA Loans in South Carolina, undated page, retrieved October 2026 (FY2024 data).
  15. TD Bank (lender release), TD Bank ranks No. 1 in SBA lending for 9th straight year, November 4, 2025 (FY2025).
  16. U.S. Small Business Administration, South Carolina District, current as of October 2026.
  17. U.S. Department of the Treasury, Press release jy0875 (SSBCI approvals), July 18, 2022.
  18. U.S. Department of the Treasury, ICIC Small Business Resource Guide - South Carolina, undated guide, retrieved October 2026.
  19. SC Jobs-Economic Development Authority (JEDA), About JEDA, current as of October 2026 (cumulative since 1983).
  20. SC Fiscal Accountability Authority, 2026 South Carolina State Ceiling Allocation Plan, 2026 plan year (carryforward as of December 31, 2025).
  21. U.S. Census Bureau, American Community Survey 5-Year Estimates, Detailed Tables (Census Data API), 2020 to 2024 five-year estimates; retrieved October 16, 2026.
  22. U.S. Census Bureau, 2023 County Business Patterns (Census Data API), 2023 (employment for the pay period including March 12, 2023); retrieved October 16, 2026.
  23. Office of the Governor (South Carolina), Governor Henry McMaster Signs Certificate of Need Repeal, 2023 (Act 20 signed May 16, 2023; hospital sunset scheduled January 1, 2027).
  24. National Conference of State Legislatures (secondary), Certificate of Need State Laws, current as of October 2026 (2024 to 2026 legislation).
  25. SC Department of Public Health, Community Residential Care Facilities, current as of October 2026.
  26. SC Department of Public Health, Community Residential Care Facility Licensure Application (form 0217), current form as of October 2026.
  27. SC Department of Social Services, Issue Brief: Child Care Licensing Requirements (Brochure 501), current as of October 2026.
  28. SC Department of Revenue, Retail Liquor Store License (PRL), current as of October 2026 (cap stated as in force since June 2022).
  29. SC Revenue and Fiscal Affairs Office, Fiscal impact statement, H.5172 (introduced), February 11, 2026 (tanks registered as of December 31, 2025).
  30. Municipal Association of SC (secondary), Accommodations Tax FAQs, January 2019.
  31. SC Wind and Hail Underwriting Association (SCWHUA), About Us, current as of October 2026.
  32. StillInsurable (secondary), South Carolina Wind Pool & FAIR Plan, May 2026.
  33. SC Wind and Hail Underwriting Association (SCWHUA), Bulletins, Bulletin 25-01 (March 20, 2025) and Bulletin 25-02 (effective February 1, 2026).
  34. Office of the Governor (South Carolina), Gov. McMaster Signs Legislation to Secure South Carolina's Energy Future, June 18, 2025 (Act 41 signed May 12, 2025).
  35. SC Public Service Commission (docket filing; intervenor letter), Intervenor letter to SC PSC citing Duke Semi-Annual Economic Development Report, filed August 14, 2026.
  36. SC Legislature, Bill 4168 (H.4168), introduced March 6, 2025 (2025 to 2026 session).
  37. Federal Emergency Management Agency, South Carolina Severe Storms and Flooding (DR-4858-SC), declared January 10, 2025; obligations as of May 19, 2026.
  38. Federal Register, 90 FR 7228, January 21, 2025.
  39. PlainHazard (secondary, citing FEMA data), South Carolina Natural Disaster Risk, undated page, retrieved October 2026 (declaration of March 7, 2025).
  40. Federal Emergency Management Agency, South Carolina (locations page), current as of October 2026 (declarations of March 23, 2025).
  41. Federal Emergency Management Agency, Release HQ-26-03, January 24, 2026 (declared January 23, 2026).
  42. Federal Emergency Management Agency, Release HQ-26-037, April 11, 2026 (declared April 7, 2026).
  43. U.S. Census Bureau, QuickFacts: Richland County, South Carolina, retrieved October 2026 (July 1, 2025 estimate; April 2020 census).
  44. Wikipedia (secondary, citing Census Vintage 2025), Columbia metropolitan area, South Carolina, retrieved October 2026 (July 1, 2025).
  45. Town of Blythewood, Scout Motors Press Release, September 18, 2025.
  46. Post and Courier (secondary), First Scout Motors line workers expected at SC plant... (title as truncated in the research), February 11, 2026.
  47. Wikipedia (secondary, citing WBTV), Scout Motors, retrieved October 2026 (headquarters decision of November 12, 2025).
  48. SC Department of Transportation, Annual Report, State Fiscal Year 2025, January 2026 (state fiscal year 2025).
  49. Cushman & Wakefield (secondary, broker), MarketBeat U.S. Multifamily Q4 2025, Q4 2025 report (quarterly data Q4 2024 to Q4 2025).
  50. Colliers (secondary, broker), 2025 Q2 South Carolina Industrial Report, 2025 (Q2 2025).
  51. Wikipedia (secondary, citing Census Vintage 2025), South Carolina statistical areas, retrieved October 2026 (2020 census and 2025 estimates).
  52. FRED, Federal Reserve Bank of St. Louis (Census data), Resident Population in Florence County, SC, retrieved October 2026 (July 1, 2025; April 2020).
  53. FRED, Federal Reserve Bank of St. Louis (Census data), Resident Population in Darlington County, SC, retrieved October 2026 (July 1, 2025; April 2020).
  54. SC Department of Environmental Services, Bureau of Water, State Revolving Fund public notice (Florence), November 4, 2025.
  55. Prisma Health, Prisma Health in the Upstate, undated page, retrieved October 2026 (FY2023).
  56. Post and Courier (secondary), Census: Greenville metro passes 1 million population mark, 2026 (July 1, 2025 estimate against the April 2020 census).
  57. U.S. Bureau of Labor Statistics, County Employment and Wages in South Carolina - First Quarter 2026, September 2026 (March 2026 data).
  58. Greenville Business Magazine (secondary, citing Colliers), South Carolina's $30 Billion Tourism Industry Revs Up for a Notable 2026, undated article, retrieved October 2026 (2025 through Q3).
  59. Colliers (secondary, broker), 2025 Q1 Greenville-Spartanburg Industrial Report, 2025 (Q1 2025).
  60. Utility Cost Guide (secondary), Greenville Water & ReWa Tap and Capacity Fees (2026), 2026 (schedule through October 1, 2027).
  61. Colliers (secondary, broker), Q2 2026 Greenville-Spartanburg Office Report, July 2026 (Q2 2026).
  62. ReWa, Capital Improvements, current as of October 2026.
  63. U.S. Census Bureau, QuickFacts: Spartanburg County, South Carolina, retrieved October 2026 (July 1, 2025 estimate; April 2020 census).
  64. WSPA (secondary, television news), Spartanburg 3rd fastest growing metro area in the country, 2026 (growth 2024 to 2025).
  65. Colliers (secondary, broker), Greenville-Spartanburg Industrial Market Report, 2026 Q2, 2026 (Q2 2026).
  66. Colliers (secondary, broker), 2025 Q2 Greenville Spartanburg Industrial Report, 2025 (Q2 2025).
  67. Construction Dive (secondary), Ferrovial starts $825M I-95 project... (title as truncated in the research), 2025 (groundbreaking August 14, 2025).
  68. U.S. Census Bureau, QuickFacts: Beaufort County, South Carolina, retrieved October 2026 (July 1, 2025 estimate; April 2020 census).
  69. Post and Courier (secondary), SC leads the nation in population growth... (title as truncated in the research), 2026 (July 1, 2025 estimate against the April 2020 census).
  70. SouthernCarolina Alliance, Media Gallery, current as of October 2026 (announcement of March 2025; opening of May 13, 2026).
  71. Town of Hilton Head Island, Town Council Meeting Highlights: October 13, 2025, October 13, 2025.
  72. Post and Courier (secondary), SC pulled in $9.1B from new and expanding businesses in 2025, January 2026 (2025 announcements).
  73. Post and Courier (secondary), SCDOT to get $175 million for I-95 bridges on Lake Marion, July 2024 (grant of July 17, 2024).
  74. Wikipedia (secondary, citing Census), Dillon County, South Carolina, retrieved October 2026 (2020 census and 2025 estimate).
  75. Wikipedia (secondary, citing Census), Marion County, South Carolina, retrieved October 2026 (2020 census and 2025 estimate).
  76. Hilton Head Monthly (secondary, older document), Investments will deliver positive impacts along I-95 corridor, undated article, retrieved October 2026.
  77. Visit Myrtle Beach, Myrtle Beach Area Wraps Up Peak Summer Tourism Season... (title as truncated in the research), 2025 (June to August 2025).
  78. Hotel-Online (secondary, trade site), The K-Shaped Recovery of Myrtle Beach's Hotel Market, 2026 (calendar 2025).
  79. AirDNA (secondary), Myrtle Beach, SC Airbnb & Short-Term Rental Data (2026), retrieved October 2026 (twelve months to August 2026).
  80. Baldwin Builders (secondary, contractor summary of a city notice), Building Permits in Myrtle Beach and North Myrtle Beach, undated post, retrieved October 2026 (rule effective September 1, 2025).
  81. FRED, Federal Reserve Bank of St. Louis (Census data), Series MYRT845BPPRIV, retrieved October 2026 (monthly, September 2025 to January 2026).
  82. eCFR, 13 CFR 120.160, Loan conditions, current to October 7, 2026.
  83. SC Legislature, South Carolina Code of Laws, Title 61, Chapter 6 (section 61-6-141), code text as of October 2026.
  84. Town of Hilton Head Island, Hilton Head Island advances next phase of Short-term Rental Program, 2026 (2026 permit program).
  85. SC State Library (older document), Creating Greater Opportunity in South Carolina's I-95 Corridor, undated document, retrieved October 2026.