Childcare & Daycare · Asset Class
Childcare & Daycare Feasibility & Market Studies
Independent, lender-grade analysis for childcare, daycare, and early-childhood-education projects across SBA 7(a) and 504, USDA, conventional bank, and net-lease capital. This page is our standing read on why the sector is undersupplied yet margin-thin, how enrollment-ramp and staff-to-child-ratio forecasts fail review, and the difference between the market study, the feasibility study, and the going-concern appraisal a lender requires.
Waitlists and thin margins, in the same building.
Childcare is a going-concern operating business, not passive real estate. A center’s value derives from cash flow on its licensed capacity, the enrollment and utilization of those licensed slots, the state-mandated staff-to-child ratios that govern each classroom, and tuition by age, and it is valued as a business enterprise, real property or leasehold plus equipment and FF&E plus goodwill, through SDE or EBITDA multiples. Independent single centers transact around 2.39x to 3.35x seller’s discretionary earnings, while institutional platforms of twenty-plus centers command 6x to 9x EBITDA.2122 A net-leased childcare building, a Primrose, Goddard, KinderCare, or Learning Experience on a long lease, is a different asset entirely, valued as real estate on tenant credit and lease terms.23 We prepare the market study, the feasibility study, and the going-concern appraisal input a childcare file needs, aligned to the standard that will judge it.
The market itself runs on a paradox: demand is real but bounded. Forty-six percent of children under six lived in a licensed childcare desert in 2025, dual-income households and near-record prime-age female labor-force participation sustain structural demand, and yet margins stay thin because what parents can pay is capped below what quality care costs.1210 The binding constraint is the staff-to-child ratio, which simultaneously caps revenue per classroom and sets a labor bill that runs 70 to 80 percent of the cost of care against a median childcare-worker wage of just $15.41 an hour in May 2024.67 Layer on an affordability ceiling, a $24 billion federal stabilization program that expired in 2023, and a total fertility rate that fell to a record-low 1.599 in 2024, and a single national number becomes analytically useless: feasibility is a function of five local variables interacting, and a large metro can be saturated while a small desert market is underserved.1411
What follows is organized as a working desk: a national supply-and-demand monitor with a metro framework matrix, the enrollment-ramp and operating forensics that sink childcare studies, the capital-source routing that decides which deliverable a project needs, and the study-type distinctions competitors state loosely. Every figure is dated and attributed in the sources below.
Where the childcare market stands, market by market.
A supply, demand, and childcare-desert read for the U.S. early-education market, compiled from named primary sources. Because granular center-level metro data is not public, the matrix is organized around the five variables that actually drive feasibility, and metro reads are labeled by basis.
The national picture frames every market, and it begins with divergent measures that must be labeled rather than reconciled. IBISWorld has cited U.S. Day Care revenue near $60.4 billion in 2026 across roughly 675,000 establishments, while its own enterprise series put Day Care at 568,320 enterprises in 2024, down 1.25 percent from 2023, and its narrower Nursery Schools series at about $17.0 billion; Grand View Research estimated the broader U.S. child care market at $65.15 billion in 2024, projected to $109.88 billion by 2033.12 These are incompatible bases, whole-industry versus center-only versus early-education-only, and are flagged, not netted. The market is highly fragmented: the top five providers, KinderCare, Bright Horizons, Learning Care Group, Goddard, and Primrose, represented approximately 5 percent of total licensed capacity as of December 31, 2023.3 Child Care Aware of America counted 92,550 licensed centers and 98,294 licensed family child care homes in 2024, the first upturn in home-based supply in years, while BLS reported some 77,000 childcare-services establishments employing over 942,000 workers, 58 percent of them with fewer than ten employees.58 Beneath these totals sit the deserts: 46 percent of children under six lived in a licensed childcare desert in 2025, down from 51 percent in 2018, with severity ranging from single-digit shares in the District of Columbia to historic majorities in Utah.12
The five variables that drive feasibility
A metro read is only useful if it separates the forces that move independently. The matrix below is built on five columns: young-family demographic demand (children under six, in-migration versus out-migration, per Census and CDC data); childcare-desert or supply-gap severity, where the Center for American Progress defines a desert as more than three children per licensed slot; income, affordability, and the private-pay-versus-subsidy mix; the state regulatory, ratio, and subsidy environment, which alters the labor bill and the enrollment floor; and real-estate and occupancy cost. A high-growth Sun Belt suburb with young-family in-migration is a fundamentally different demand story than a slow-growth or out-migrating metro, and a strict-ratio, high-cost state raises the labor bill per child even where demand is strong.1211
| Market archetype | Young-family demand | Desert / supply gap | Affordability & pay mix | Feasibility read |
|---|---|---|---|---|
| High-growth Sun Belt suburbe.g. Frisco/Collin Co. TX, Gilbert AZ | Strong in-migration | Moderate gap | High private-pay | Supports entry |
| Affluent knowledge-economy suburbe.g. Cary/Raleigh–Durham NC, Loudoun VA | Strong, young dual-income | Saturated pockets, 3+ chains | Premium franchise / Montessori | SelectivePromotional pricing where saturated |
| High-desert statee.g. Utah, Idaho, Alaska | Growing (UT) to flat | Severe (UT historically >75% of neighborhoods) | Affordability-tight | Supports entryVerify local labor supply |
| Strict-ratio, high-cost metroe.g. Massachusetts / Boston | Moderate | Low (MA among lowest) | Highest cost; infant 1:3 raises labor | Thin marginsAffordability ceiling binds |
| Subsidy-dependent lower-income market | Present | Often desert | Skews CCDF / state subsidy | SelectivePolicy-risk exposure; stress the cliff |
| Slow-growth / out-migrating metro | Declining births | Variable | Mixed | Infant-room cautionBirth-rate headwind |
| Dense high-income urban coree.g. Washington, D.C. | Present | Lowest (D.C. ~5%) | Very high cost / high pay | Selective |
Archetypes and desert thresholds from the Center for American Progress (2025) and Child Care Aware of America; demographic direction from U.S. Census/ACS and CDC/NCHS 2024 natality; ratio and subsidy variation from state licensing codes and NWLC/CCAoA tracking. See sources 5, 11, 12. Center-level metro data, enrollment by age, competitor utilization, and waitlist depth, is largely unavailable publicly and must be built from state licensing databases, CCR&R networks, and primary field research.
Licensed capacity, enrollment, and staffed ratio are three different denominators
No error is more common than confusing the three numbers that cap a childcare center’s revenue. Licensed capacity is fixed on the state license and changing it requires zoning, licensing, and buildout over 6 to 18 months; enrollment, or utilization, is the census of those licensed slots that actually generates revenue; and staffed ratio is the ceiling set by the number of qualified adults on the floor. Revenue is hard-capped by the lower of licensed capacity and staffed ratio, and enrollment efficiency is a razor edge. The HHS Provider Cost of Quality Calculator base scenario breaks even at 85 percent enrollment efficiency, earns roughly 11 percent of net revenue at 95 percent, and loses more than $27,000, some 5.7 percent of net revenue, at 80 percent.19 Stable centers typically run 70 to 85 percent occupancy, with 62 percent described as a “profitability emergency,” and a realistic ramp to that stabilized level takes 18 to 36 months.20 A study that models revenue at licensed capacity from day one has already failed.
The ratio is the constraint, and labor is the crisis
State-mandated staff-to-child ratios, roughly one adult to three or four infants, one to four through one to nine for toddlers, and near one to ten for preschool, set both the revenue per classroom and the labor bill, which the HHS Office of Child Care puts at 70 to 80 percent of a center’s cost of care.6 Because infant rooms at one to three or one to four often run a negative contribution margin, preschool rooms carry the P&L, and the mixed-age rule, apply the ratio of the youngest child present, can drop a room from one to ten to one to four the moment an infant is added. The labor market makes this worse: the median childcare-worker wage was $15.41 an hour in May 2024, in the bottom roughly 5 percent of all occupational medians, with BLS projecting employment to decline 3 percent through 2034.79 A center cannot legally fill an infant room it cannot staff to ratio, so staffing shortages cap enrollment even where waitlists exist.
Subsidy exposure is the sector’s defining policy risk
The sector is structurally subsidy-dependent, and it just went over a cliff. The American Rescue Plan provided $39 billion in childcare funding, including $24 billion in stabilization grants and $15 billion in supplemental Child Care and Development Fund money; the stabilization grants expired September 30, 2023, with remaining funds and certain extensions ending September 30, 2024.14 HHS reported the program had sustained 220,000 providers and up to 9.6 million slots, and The Century Foundation projected that expiration could close about 70,000 programs and cost 3.2 million children their spots.1516 Yet subsidy reaches only a fraction of need: HHS/ASPE estimated that just 15 percent of federally eligible children received CCDF-related subsidies in an average month in fiscal 2021, and Head Start was funded to serve 715,873 children in fiscal 2024, roughly 97 percent of it center-based.1317 Universal pre-K is expanding, with state preschool enrollment reaching a record 1,751,109 in 2023–24, a double-edged variable that adds publicly funded slots but can undercut privately funded nursery schools.18 Any pro forma where subsidy is a majority of revenue must be stress-tested against a reimbursement freeze, a payment delay, and policy reversal.
Going-concern and net-lease are non-comparable valuation bases
Two distinct assets hide behind the word “childcare.” The operating center is a going concern valued on cash flow, single centers near 2.39x to 3.35x SDE and platforms of twenty-plus centers at 6x to 9x EBITDA, with multiples rising on scale, private-pay mix, owned real estate, and enrollment stability, and falling on director key-person risk and thin margins.2122 The net-leased building is real estate: childcare single-tenant net-lease cap rates averaged 6.91 percent at mid-2025, an indicative premium of roughly 10 to 12 basis points over the overall STNL average near 6.79 percent, on 8,000-to-12,000-square-foot buildings with 15-to-20-year absolute-NNN terms; recent trades include nine early-education centers sold for $30.26 million in April 2025 and a new-construction Kiddie Academy at $3,725,000 on a 6.60 percent cap.232425 Consolidation is live, KinderCare’s October 2024 IPO valued it near $2.8 billion on roughly $2.5 billion of revenue and 69.8 percent same-center occupancy, and Bright Horizons reported about $2.7 billion of revenue across 1,049 centers, with private equity backing an estimated 15 percent of Colorado’s licensed capacity, yet the top five still hold only about 5 percent of national capacity, leaving a fragmented market that favors roll-up and multiple arbitrage.3430 The two bases must never be blended.
How childcare feasibility and ramp-up forecasts fail review.
Enrollment ramp, staffing to ratio, and subsidy exposure are the variables a credit committee scrutinizes most, and the places childcare studies most often break. Each failure below is tied to a real mechanism or number.
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Enrollment and utilization ramp mis-modeled
New centers fill over 18 to 36 months, not day one, with infant rooms filling slowest. A pro forma assuming near-full occupancy in year one, or a two-month breakeven, is a red flag. Underwrite a realistic lease-up curve by classroom, credit pre-enrollment and waitlist deposits, and treat vacancy in a competitive submarket as the profitability emergency it is at 62 percent occupancy.20
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Staff-to-child ratio and staffing-cost mis-forecast
The most common technical error is modeling revenue at licensed capacity while understaffing the labor line. Ratios cap revenue per classroom and set the labor bill, personnel run 70 to 80 percent of the cost of care, and infant rooms at one to three or one to four often lose money. Verify the pro forma staffs every open classroom to the youngest-child ratio and reflects the mixed-age rule.6
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Childcare-worker availability and wage risk
A center may be unable to staff to ratio because of the labor shortage, capping enrollment regardless of demand. Against a median wage of $15.41 an hour in May 2024, two-thirds of centers have reported 21 to 50 percent pay increases since 2020, and turnover erodes margin. Stress-test wages against the local BLS wage and the affordability ceiling.720
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Tuition-rate and affordability-ceiling overestimation
Pro formas assuming tuition well above local ability-to-pay will not fill. The 2024 national average price was $13,128, rivaling college, and infant care exceeded in-state public college tuition in 41 states plus D.C.; the federal affordability standard of 7 percent of income is met by no state for infant care. Verify tuition by age against local median income and competitor rates.5
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Subsidy dependence and funding-cliff risk
Over-reliance on CCDF or state subsidy exposes a center to reimbursement-versus-cost gaps, payment delays, and policy reversal, the 2023 stabilization cliff being the case study. Reimbursement rates frequently lag actual cost. Flag any pro forma where subsidy is a majority of revenue and stress-test a rate freeze or payment delay.1416
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The enrollment-efficiency razor edge
Margins are thin and the sensitivity is brutal. The HHS Provider Cost of Quality Calculator base center breaks even at 85 percent enrollment efficiency, earns about 11 percent of net revenue at 95 percent, and loses more than $27,000 at 80 percent, with bad debt discipline required under 3 percent of revenue. A study that ignores this sensitivity band overstates supportable cash flow.19
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Licensing, compliance, and director key-person risk
Licensing delays, ratio-compliance citations, inspection failures, and facility non-compliance can delay opening or suspend operations, and childcare needs commercial or institutional zoning, drop-off parking, and a compliant fenced playground of 75 to 100 square feet per child. A qualified, licensed director is often legally required and is the number-one key-person risk; if the director leaves, teachers and families follow. Confirm licensing status, timeline, and director qualifications before funding.26
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DSCR-constrained sizing and non-recoverable buildout
Thin margins and a long ramp mean debt service must be sized to stabilized, not pro-forma-peak, cash flow, with an interest-only or ramp period and working-capital runway for the ramp deficit plus subsidy receivables. Specialized buildout, $1.5 million to $5 million-plus ground-up, is largely non-recoverable and the building is special-use with going-dark risk; do not assume generic-retail residual value.29
Which channel funds the project, and what it requires.
Unlike passive retail, childcare is a common and favored SBA use because it is an owner-operated, essential service. Each channel requires a different deliverable, and the first question is always whether the deal is the operating center, the owner-occupied real estate, or a net-leased building.
| Capital source | Deliverable | Program convention |
|---|---|---|
| SBA 504 (owner-occupied real estate) | Going-concern appraisal + feasibility for the operating center | 51% existing / 60% new owner-occupancy; classic childcare real-estate vehicle |
| SBA 7(a) | Feasibility for the operating business (franchise fee, buildout, equipment, working capital) | Franchise Directory listing; SBSS 165; 10% equity; Small Loan to $350,000 |
| USDA Community Facilities (rural, ≤20,000 pop.) | Essential-community-facility feasibility (public / non-profit / tribe) | Grants 15–75% by size/income; terms to 40 years |
| USDA Business & Industry (rural for-profit) | Owner-operated business feasibility | Guaranteed rural lending; emphasized childcare use |
| Conventional / bank / specialized | Going-concern underwriting, DSCR-sized to stabilized cash flow | Interest-only or ramp period; personal guarantees |
| Net-lease (STNL) investor | Tenant-credit real-estate appraisal on the building and lease | ~6.9% cap; special-use going-dark risk, not center cash flow |
Sources: SBA SOP 50 10 8 (effective June 1, 2025); USDA Community Facilities and Business & Industry program terms and the 2024 USDA-RD/HHS-ACF Rural Child Care Resource Guide; B+E and Boulder Group net-lease data. See sources 23–27.
The SBA point is worth stating plainly, because it inverts the retail rule: childcare is an essential service with stable demand, and owner-operated centers are eligible and favored. The 504 program is a classic vehicle for owner-occupied childcare real estate, while 7(a) suits franchise fees, buildout, equipment, and working capital, each subject to owner-occupancy of 51 percent of an existing building or 60 percent of new construction. Under SOP 50 10 8, effective June 1, 2025, the SBA Franchise Directory was reinstated, so a childcare franchise brand such as Primrose, Goddard, or Kiddie Academy must be listed for franchisee financing; the SOP also set a minimum SBSS score of 165, a 10 percent equity injection for startups and changes of ownership, reinstated tax-transcript verification, and lowered the 7(a) Small Loan threshold to $350,000.26 A change-of-ownership transaction requires a going-concern business valuation. USDA is not incidental here either: Community Facilities explicitly funds child care centers as essential community facilities in communities of 20,000 or fewer, and Business & Industry supports rural for-profit childcare.27
- Owner-occupied acquisition or ground-up (one operator occupies 51% / 60%)SBA 504 for the real estate, paired with 7(a) for buildout, equipment, and working capital.
- Franchised center (Primrose, Goddard, Kiddie Academy)SBA 7(a) or 504 with the brand on the reinstated Franchise Directory; net royalties and brand-fund fees from cash flow.28
- Independent single-site startupSBA 7(a) with a realistic 18-to-36-month ramp and working-capital runway for the deficit.
- Rural non-profit or public center (population ≤20,000)USDA Community Facilities Direct Loan & Grant as an essential community facility.27
- Rural for-profit centerUSDA Business & Industry guaranteed lending.
- Net-leased build-to-suit (institutional STNL)Conventional or CMBS capital on tenant credit and lease, valued as real estate, not center cash flow.23
Market study, feasibility study, appraisal: three questions.
These three documents answer different questions and are not substitutes. Lenders and sponsors conflate them constantly; underwriters and credit committees do not.
| Document | Question answered | Governing standard |
|---|---|---|
| Appraisal | What is it worth? Going-concern value on cash flow (EBITDA or SDE), allocated among real property or leasehold, FF&E, and intangible or goodwill; or, for a net-leased building, real-estate value on tenant credit and lease. | USPAP |
| Market study | Is there demand? Trade-area young-family demographics, childcare-desert or supply-gap severity, competitor utilization, affordability, and the pay-versus-subsidy mix. | Trade-area demand analysis |
| Feasibility study | Does this deal pencil for this lender? The market study plus the operating pro forma, licensed capacity, enrollment ramp, staffing to ratio, tuition by age, subsidy mix, thin margins, and financeability tests. | Lender underwriting + going-concern income approach |
The distinction that governs a childcare file is that an operating center is valued as a going concern, a business enterprise, not as passive real estate. The income approach on EBITDA or SDE allocates value among real property or leasehold, equipment and FF&E, and the intangible value of enrollment, trained staff, curriculum, waitlist, and accreditation; single centers price near 2.5x to 3.5x SDE and institutional platforms at 6x to 9x EBITDA, and the multiple must be scale-appropriate. That is a fundamentally different exercise from valuing a net-leased Primrose, Goddard, KinderCare, or Learning Experience building, which is real estate priced on tenant credit and lease terms and carries specialized-buildout, going-dark, and re-tenanting risk as a net-lease tenant category. Underwriters must be explicit about which basis a valuation uses and never blend them.
One scope boundary is worth stating, and it carries heightened sensitivity here because children are involved. A lender will typically require a Phase I Environmental Site Assessment, with lead, asbestos, and soil contamination serious concerns for childcare sites and prior site uses scrutinized, but the feasibility or market-study author does not perform the Phase I or II ESA; that is a separate environmental professional’s engagement. Under SOP 50 10 8, 504 environmental review was streamlined, with contamination triggering a Phase II and SBA review before disbursement.
Childcare sub-segments, each with a distinct study scope
Childcare feasibility and market-study questions.
Is a childcare center valued as a business or as real estate?
It depends on the asset. An operating childcare center is valued as a going concern, a business enterprise, on its cash flow through an SDE or EBITDA multiple, with value allocated among real property or leasehold, equipment and FF&E, and intangible or goodwill value such as enrollment, trained staff, curriculum, waitlist, and accreditation. Independent single centers transact around 2.39x to 3.35x seller's discretionary earnings, while institutional platforms of twenty or more centers command roughly 6x to 9x EBITDA. A net-leased childcare building occupied by a brand such as Primrose, Goddard, KinderCare, or The Learning Experience is a different asset, valued as real estate on tenant credit and lease terms, with childcare single-tenant net-lease cap rates near 6.9 percent at mid-2025. The two bases are not comparable and must never be blended.
What is the difference between a childcare market study and a feasibility study?
A market study assesses demand and supply in a trade area, meaning young-family demographics, childcare-desert or supply-gap severity, competitor utilization, affordability, and the private-pay-versus-subsidy mix, and answers whether there is demand. A feasibility study goes further, adding the operating pro forma, licensed capacity, an enrollment ramp by classroom, staffing to the state-mandated ratio, tuition by age group, subsidy exposure, and the labor line that runs 70 to 80 percent of the cost of care, and testing whether the center can reach stabilized cash flow sufficient to meet the lender's debt-service-coverage threshold. It answers whether the deal pencils for this lender. The study author does not perform the Phase I or II environmental site assessment.
Can a childcare or daycare center be financed with an SBA loan?
Yes. Unlike passive investment real estate, childcare is a common and favored SBA use because it is an owner-operated, essential service. The 504 program is a classic vehicle for owner-occupied childcare real estate, and the 7(a) program suits franchise fees, buildout, equipment, and working capital, subject to owner-occupancy of 51 percent of an existing building or 60 percent of new construction. Under SOP 50 10 8, effective June 1, 2025, the SBA Franchise Directory was reinstated, so a childcare franchise brand must be listed for franchisee financing; the SOP also set a minimum SBSS score of 165, a 10 percent equity injection for startups and changes of ownership, and a 7(a) Small Loan threshold of $350,000. Change-of-ownership financing requires a going-concern business valuation.
Why is the staff-to-child ratio the defining economic constraint?
State-mandated staff-to-child ratios simultaneously cap revenue per classroom and set the labor bill, and personnel expenses typically make up 70 to 80 percent of a center's cost of care, per the HHS Office of Child Care. Infant ratios run as tight as one adult to three or four children, so infant rooms often carry a negative contribution margin, while preschool rooms near one to ten carry the profit and loss. The mixed-age rule is a modeling trap: adding one infant to a preschool room can drop the allowed ratio from one to ten down to one to four. With the median childcare-worker wage at just $15.41 an hour in May 2024, chronic shortage and turnover cap enrollment even where demand exists, because a center cannot legally fill an infant room it cannot staff to ratio.
What was the child care funding cliff, and why does it matter to underwriting?
The American Rescue Plan Act provided $39 billion in new childcare funding in 2021, including $24 billion in stabilization grants to providers and $15 billion in supplemental Child Care and Development Fund money to states. The stabilization grants expired on September 30, 2023, with remaining funds and certain extensions ending September 30, 2024. HHS reported the program had sustained 220,000 providers and roughly 9.6 million slots, and The Century Foundation projected that its expiration could close about 70,000 programs and cost 3.2 million children their spots. Because the sector is structurally subsidy-dependent, a feasibility study must stress-test any reliance on CCDF or state subsidy against a reimbursement freeze, payment delay, and policy reversal, and should flag any pro forma where subsidy is a majority of revenue.
How long does a new childcare center take to reach stabilized enrollment?
A realistic ramp to consistent profitability is 18 to 36 months, with infant rooms filling slowest, so a pro forma assuming near-full occupancy in year one, or a two-month breakeven, is a red flag. Enrollment efficiency is a razor edge: the HHS Provider Cost of Quality Calculator base scenario breaks even at 85 percent enrollment efficiency, earns roughly 11 percent of net revenue at 95 percent, and loses more than $27,000 at 80 percent. Stable centers typically run 70 to 85 percent occupancy, and 62 percent is described as a profitability emergency. Underwrite a classroom-by-classroom lease-up curve, size debt to stabilized rather than peak cash flow, and include an interest-only or ramp period plus working-capital runway.
Does USDA finance childcare centers?
Yes, as a genuine and emphasized rural use rather than an incidental one. USDA Community Facilities Direct Loan and Grant funds child care centers as essential community facilities in communities of 20,000 or fewer, available to public bodies, non-profits, and tribes, with grants on a graduated 15 to 75 percent scale by community size and income and terms up to 40 years. USDA Business and Industry supports rural for-profit childcare. A joint USDA Rural Development and HHS Administration for Children and Families Rural Child Care Resource Guide, issued in 2024, confirms the emphasis.
Childcare feasibility studies by state.
Young-family demand, childcare-desert severity, state ratio and subsidy rules, and construction cost are all local. Explore the state markets where these variables determine whether a center pencils.
Underwriting a childcare center? Start with the license and the ratio.
Feasibility Study Company prepares independent Childcare & Daycare feasibility and market studies, built to the review standard your capital source applies. A methodology briefing walks through the analytical framework, the deliverable your capital source requires, and the current supply, demand, ratio, and valuation data for your sub-type and trade area.
Request a methodology briefingData sources and dates.
Every figure on this page traces to a named authority. Childcare readings are point-in-time and vary by basis; market-size, licensed-capacity, enrollment, ratio, and margin figures use different denominators and are labeled rather than reconciled, and going-concern and net-lease valuations are non-comparable.
- IBISWorld, U.S. Day Care industry series: revenue cited near $60.4 billion (2026) across ~675,000 establishments in one compilation; 568,320 Day Care enterprises in 2024 (down 1.25% from 2023); Early Childhood Learning Centers ~$19.9 billion (five years through 2025); Nursery Schools ~$17.0 billion (2024). Incompatible definitions; flagged, not reconciled.
- Grand View Research (2024): U.S. child care market estimated at $65.15 billion in 2024, projected to $109.88 billion by 2033 (6.02% CAGR).
- KinderCare Learning Companies, S-1/424B4 (2024) and FY2024 10-K: top five providers ~5% of total licensed capacity (as of December 31, 2023); October 2024 IPO raising ~$576 million at a ~$2.8 billion fully-diluted value; FY2024 same-center occupancy 69.8%; revenue ~$2.5 billion.
- Bright Horizons Family Solutions, FY2024 10-K: ~$2.7 billion revenue, 1,049 centers, ~120,000 capacity; ~68% maternal labor-force participation for mothers with children under six.
- Child Care Aware of America (May 2025): 2024 national average price $13,128/year (+29% since 2020); center-based infant ~$14,760/year; two-children cost $28,168 (~35% of median household income); infant care exceeding in-state public college tuition in 41 states plus D.C.; 92,550 licensed centers and 98,294 licensed family child care homes in 2024.
- U.S. Department of Health and Human Services, Office of Child Care, “Estimating and Reporting the Costs of Child Care” (updated March 2025): personnel expenses typically 70%–80% of a center’s cost of care.
- U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (May 2024): median childcare-worker wage $15.41/hour (10th percentile under $11.01); preschool teachers median $37,120/year; employment projected to decline 3% 2024–2034 with ~160,200 annual openings.
- U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (Q1 2023): ~77,000 childcare-services establishments employing 942,000+ workers, with 58% of establishments employing fewer than 10.
- Federal Reserve Bank of Chicago (2024): childcare wages in the bottom ~5% of occupational medians; the wage-versus-affordability squeeze binding wages to what families can pay.
- Council of Economic Advisers (April 2024): prime-age (25–54) women’s labor-force participation 78%, a historic high, versus 89% for men.
- CDC/NCHS, 2024 natality data (via NBC/PBS): U.S. total fertility rate 1.599 in 2024, a record low and 23% below the 2007 peak of 2.12; ~3.6 million total births; CBO projection of a declining under-24 population over 30 years.
- Center for American Progress (2025): 46% of children under 6 in a licensed childcare desert, down from 51% in 2018; desert defined as more than 3 children per licensed slot; state variation from ~5% (D.C.) to historic majorities (Utah >75% of neighborhoods).
- U.S. Department of Health and Human Services, ASPE, “Estimates of Child Care Subsidy Eligibility & Receipt for Fiscal Year 2021” (September 2024): ~1.8 million children received CCDF-related subsidies in an average month, equal to 15% of ~11.5 million federally eligible children.
- Administration for Children and Families / ASPE: the American Rescue Plan (March 2021) provided $39 billion in childcare funding, including $24 billion in stabilization grants and $15 billion in supplemental CCDF; stabilization funds expired September 30, 2023, with remaining CCDF and certain territory/tribe extensions ending September 30, 2024.
- U.S. Department of Health and Human Services / ACF, via the U.S. Senate HELP Committee (May 2023): the $24 billion stabilization program sustained 220,000 providers, an estimated 9.6 million slots, and more than 1 million jobs; average center award ~$140,000, average family-child-care award ~$23,000.
- The Century Foundation, “Child Care Cliff” (June 2023): projected ~70,000 program closures and 3.2 million children losing spots, with $10.6 billion in lost annual economic activity and 232,000 jobs. Projection, not realized outcome.
- Office of Head Start: Head Start funded to serve 715,873 children in FY2024 (cumulatively 805,919 served); ~97% of funded Head Start Preschool services center-based.
- National Institute for Early Education Research (NIEER), 22nd State of Preschool Yearbook (2023–24): state-funded preschool enrollment a record 1,751,109 (+7%); California transitional kindergarten >151,000; California, New Jersey, New York, and Texas accounting for 51% of national pre-K spending.
- U.S. Department of Health and Human Services, Provider Cost of Quality Calculator (PCQC): base scenario breakeven at 85% enrollment efficiency; ~11% of net revenue profit at 95%; a loss exceeding $27,000 (5.7% of net revenue) at 80%; bad-debt discipline under 3% of revenue.
- Honest Buck (2025–2026): realistic ramp to consistent profitability of 18–36 months; 85%+ occupancy target (70%–85% typical for stable centers); 62% occupancy a “profitability emergency”; two-thirds of centers reporting 21%–50% wage increases since 2020. Operator-education source; indicative.
- Peak Business Valuation: daycare going-concern multiples of 2.39x–3.35x SDE, 2.99x–4.37x EBITDA, and 0.48x–0.78x revenue.
- CT Acquisitions (2026), DealStream, and HINGE Early Education Advisors: scale-tiered multiples (single-location 2–4x EBITDA / 2.5–3.5x SDE; regional platform 4–6x; institutional platform of 20+ centers 6–9x EBITDA; larger schools 6x–7x); per-enrolled-child rules of thumb $1,500–$4,000, infant/toddler at the high end.
- B+E Net Lease, Early Learning Market Report (mid-2025): childcare single-tenant net-lease cap rate averaging 6.91%; typical 8,000–12,000 sq ft buildings on 15–20-year (10–15 franchise) absolute-NNN terms with periodic escalations.
- The Boulder Group, Net Lease Research Report (Q2 2025 / Q1 2026): overall single-tenant net-lease cap rate 6.79% (Q2 2025) and 6.80% (Q1 2026); special-use going-dark and re-tenanting risk for childcare buildings (Feeney via Wealth Management).
- Northmarq via GlobeSt and Hanley Investment Group: historical childcare-to-net-lease-retail spread ~120 bps compressing to ~87 bps (2022); nine early-education centers (Cadence Education, BrightPath) sold for $30.26 million (April 2025, no cap disclosed); a new-construction Kiddie Academy at $3,725,000 / 6.60% cap (~2023–24).
- U.S. Small Business Administration, SOP 50 10 8 (effective June 1, 2025; technical update May 29, 2025): SBA Franchise Directory reinstated (Franchisor Certification by July 31, 2025); owner-occupancy tests of 51% (existing) and 60% (new construction); minimum SBSS score 165; 10% equity injection for startups/changes of ownership; reinstated tax-transcript verification; 7(a) Small Loan threshold lowered to $350,000; streamlined 504 environmental review.
- USDA Rural Development: Community Facilities Direct Loan & Grant funding child care centers as essential community facilities in communities ≤20,000 population (grants 15%–75% by community size/income; terms up to 40 years) and Business & Industry (B&I) for rural for-profit childcare; joint USDA-RD / HHS-ACF Rural Child Care Resource Guide (2024).
- Primrose Schools 2025 Franchise Disclosure Document: ~525 franchised facilities at the end of 2024; 7% royalty plus 2% brand-fund fee (9% of gross, Item 6); Item 19 average gross revenue of $2,653,188 across 499 active franchises (unaudited; not a profit guarantee).
- Construction and buildout estimates (Childcare Calculators 2026; Terrapin CG; B+E): ground-up ~$200–$550/sq ft; 35–50 sq ft indoor and 75–100 sq ft outdoor play space per child; total project cost $1.5–$5 million+ on 7,500–12,000 sq ft; retail/office conversions ~20%–30% less. Single-source ranges; treated as directional.
- Chalkbeat (2025): Guidepost Montessori closing all five Colorado centers citing financials; private-equity backing of ~15% of Colorado’s licensed capacity (~175 centers), evidencing institutionalization within a still-fragmented market.