Florida · Market Intelligence

Florida Feasibility Studies

A Florida feasibility study now starts from a smaller inflow: the state's own conference cut its outlook in June 2026 and expects 297,200 new residents a year through 2030 1, and net domestic migration fell to 22,517 in the year to June 2025, eighth among states 2. Demand still exists, but it is spread unevenly across twelve very different markets and tested against hurricane records, Certificate of Need limits and the state's liquor license quota. Miami, Tampa, Orlando and Jacksonville have pages of their own; the other eight markets are covered in sections below.

23.7M
Floridians on April 1, 2026, state estimate 1
178,674
Net international migrants, July 2024 to June 2025, most of any state 2
+59,000
Nonfarm jobs added, August 2025 to August 2026 3
1,919
SBA loans in the North Florida District, FY2025 4
The Florida Thesis

Florida still adds people. The source of that growth has turned over.

The Vintage 2025 Census release still puts Florida second among the states for numeric growth, with 196,680 residents added between July 2024 and July 2025 2. The headline hides a change in where those people came from. Net domestic migration, the flow of retirees, remote workers and young families from other states that filled new Florida apartments, storage buildings and medical offices after 2020, dropped to 22,517 in the latest year, eighth among the states 2. Three and two years earlier it had been 310,892 and then 183,646 2. International arrivals now do more of the work: 178,674 net international migrants, the most of any state 2.

Florida's own forecasters reached the same conclusion in June 2026. The Demographic Estimating Conference set the April 1, 2026 population at 23,708,635, which was 19,470 short of its previous forecast for the same date, and it expects the shortfall to widen to 43,765 by 2030 1. University of Florida researchers counted total net migration of 201,191 for the 2025 vintage year, set against a peak of about 599,000 in 2022 5.

Florida's counties have also moved apart. Polk, Sumter and Marion counties in the interior grew quickly between 2020 and 2025 678; Escambia in the far west and Leon in the capital region grew slowly over the same span 910. Senior housing is also shaped by a Certificate of Need system the 2026 Legislature kept 11.

The four largest metros have their own pages, for Jacksonville, Miami-Fort Lauderdale-West Palm Beach, Orlando and Tampa-St. Petersburg. Eight smaller markets are covered in their own sections below, and the worked cases show the method on Florida sites.

Statewide Economy

Population, migration, income and jobs in the latest releases.

Each series slowed or was revised in the past year.

IndicatorFigurePeriodSource
Census estimates base21,538,207April 1, 20202
Change to July 2025 (difference of the two Census values)1,924,311April 2020 to July 20252
One-year gain196,680 (0.85%), second among statesJuly 2024 to July 20252
Net domestic migration22,517, eighth among states; 183,646 in 2023; 310,892 in 2022July 2024 to June 20252
Net international migration178,674, highest of any stateJuly 2024 to June 20252
Total net migration201,191 (about 551 a day); about 599,000 at the 2022 peak2025 vintage year5
State population estimate23,708,635April 1, 20261
Annual gain, state estimates364,710 (1.58%) to April 2025; 329,374 (1.41%) to April 2026Years to April 11
Revision against the prior forecast19,470 lower in April 2026; 43,765 lower by 2030June 2026 conference1
Projected new residents297,200 a year (814 a day)2026 to 20301
Total nonfarm employment9,992,600August 20253
Twelve-month job change59,000 (0.6%)August 2025 to August 20263

Two population series run side by side in Florida, and a study should not mix them. The Census Bureau counts from an estimates base of 21,538,207 on April 1, 2020 and implies a gain of 1,924,311 to July 2025 2. The state's Demographic Estimating Conference works to April 1 of each year and reported 364,710 new residents in the year to April 2025, a rise of 1.58%, then 329,374, or 1.41%, in the year to April 2026 1. The Census one-year gain to July 2025 was 196,680, a rate of 0.85% 2. The two programs differ in method and date, so a study picks one for its base and uses the other only as a cross-check.

The forward view matters most for a project that leases up over several years. The conference now projects an average of 297,200 new residents a year from 2026 to 2030, about 814 a day 1, and its new estimate already sits 19,470 below its prior forecast for April 2026, a gap it expects to reach 43,765 by 2030 1. University of Florida demographers put total net migration for the 2025 vintage year at 201,191, about 551 a day, against roughly 599,000 in 2022 5. The direction is consistent across all three sources: growth continues, at a pace well below the one many 2022 and 2023 pro formas assumed.

The Bureau of Economic Analysis put Florida personal income at $1,706,305.7 million in calendar 2024, and per capita personal income at $73,006 in calendar 2024 12. A study in a retiree county reads trade-area income, not wages alone.

Jobs are growing more slowly than the population. Total nonfarm employment stood at 9,992,600 in August 2025 and rose by 59,000, or 0.6%, over the following twelve months 3. The August 2026 state release, as restated by CareerSource North Central Florida, counts gains in only part of its major industries, so the growth is not broad 13. No sector table of job change or statewide employer roster was found, so a study names its market's employers from a dated source. No large announced project was found for 2025 or 2026; the nearest large capital event is the Florida Development Finance Corporation's $2.22 billion of tax-exempt bonds for Brightline passenger rail in 2024 14.

Capital Access

Where Florida small-business credit comes from.

Two SBA districts, national lenders, a state credit initiative and bond conduits.

Lender or programFigurePeriodSource
SBA North Florida District, all loans1,919 loans in a record lending year; 43 countiesFY20254
North Florida District lending to manufacturersNearly $64 millionFY20254
TD Bank, top 7(a) lender, South Florida District628 loans; more than $87 millionFY202415
Wells Fargo Bank, loans to new businesses, South Florida District196 loans, first in that categoryFY202415
Florida Business Development Corporation, 504, South Florida DistrictMore than $224 millionFY202415
Newtek (Boca Raton), Florida 7(a)631 loansCalendar 202516
Huntington, Florida 7(a)362 loans; $150.4 millionCalendar 202516
Live Oak, Florida 7(a)206 loans; $269.8 millionCalendar 202516
First Internet, Florida 7(a)111 loans; $154.3 millionCalendar 202516
State Small Business Credit Initiative allocation, second round$488 million; first tranche $142 million in 20232022 to 202317
Private capital matched to second-round SSBCI approvalsMore than $948 millionJanuary 2023 to May 20, 202618

Over a full decade, SBA's loan-level files record 34,549 loans under 7(a) to Florida borrowers approved in fiscal years 2016 to 2025, net of cancellations 19. The same files show $4,705.3 million of 504 lending approved in fiscal years 2016 to 2025, net of cancellations 19. The official FY2025 and FY2024 statewide totals were not extracted in the research, so this page does not state them.

Florida is divided between two SBA districts. The North Florida District covers 43 counties and reported record FY2025 lending, with 1,919 loans, financing more small businesses than the year before and nearly $64 million for manufacturers 4. As national context only, the same release quoted SBA's nationwide counts for the year, 6,762 loans under 504 and 4,607 microloans across the whole country; neither is a Florida figure 4. The South Florida District runs from Miami and also serves the southwest coast and parts of the Tampa Bay region from other offices: Lee County is assigned to the Miami office and Polk County to the Tampa-area office 20. No FY2025 total for the South Florida District was found. Its FY2024 leaders were TD Bank with 628 loans and more than $87 million under 7(a), Wells Fargo with 196 loans to new businesses, and the Florida Business Development Corporation with more than $224 million of 504 lending 15.

Statewide lender rankings for FY2025 from SBA itself were not found. A broker's tabulation of SBA loan data for calendar 2025 shows the shape of the market 16. Newtek, headquartered in Boca Raton, made 631 Florida 7(a) loans. Huntington made 362 for $150.4 million. Live Oak made 206 for $269.8 million, and First Internet made 111 for $154.3 million. The list mixes high-count lenders writing many smaller loans with specialists whose loans are far larger, and a hotel or storage study is more likely to reach the second kind.

The state's credit initiative and its bond conduits

Florida received a $488 million allocation in the second round of the federal State Small Business Credit Initiative, with a first program tranche of $142 million in 2023, delivered through several separate programs 17. By May 20, 2026 FloridaCommerce and the Florida Opportunity Fund reported more than $948 million of private capital matched to the program's approvals 18. It eases collateral, not demand. The research found no other state loan guarantee or capital access program outside SSBCI.

Larger private projects can reach tax-exempt debt through conduits. The Florida Development Finance Corporation is a statewide special development financing authority created under Chapter 288, Part X of the Florida Statutes; it issues private activity bonds, taxable bonds and C-PACE financing and receives no state appropriations 21. The Florida Housing Finance Corporation, local industrial development authorities and housing finance authorities also issue private activity bonds under Chapter 159, Part VI 22. The largest example in the research is the FDFC's $2.22 billion Series 2024 issue for Brightline Florida, which KBRA rated BBB 14. Bond buyers read a feasibility study as closely as any bank does.

SBA in Florida

SBA in Florida: the state's record is above, the program tests are on the practice page.

One regulation, a link to the program tests, and two Florida cases.

The regulation reads 13 CFR 120.160(b): SBA may require professional appraisals, a survey, or a feasibility study 54. The program tests applied under SOP 50 10 8.1 with Technical Policy Updates, in force from , are set out in the SBA 7(a) and 504 practice area 53.

Florida's own SBA record is under capital access above: the North Florida District's FY2025 lending, the South Florida District's FY2024 leaders and SBA's loan-level files for fiscal years 2016 to 2025. Two county office assignments, for Lee and Polk, are under site tests. Two Florida cases test a request against the program: the Lake Wales fuel station under 7(a), and the Cape Coral dry-stack building under 504.

USDA Rural Development

USDA in Florida: REAP grants closed, and no published state record.

A rural Florida file starts without a state volume record.

USDA's own page for REAP guaranteed loans and grants in Florida says the Agency is not accepting REAP grant applications at this time 23. Beyond that, the research could not find the Florida program record: no published FY2025 Florida total for Business and Industry guarantees, none for Community Facilities guaranteed obligations, no Florida REAP award total and no confirmed address for the Florida state office. The program's eligibility and study requirements are set out in the USDA Rural Development practice area.

HUD, Agency and Conventional

Senior housing and apartments: where Florida's state rules meet national programs.

Certificate of Need shapes the senior supply these programs finance.

The research did not identify the HUD multifamily office with jurisdiction over Florida or any Florida-specific HUD, Fannie Mae or Freddie Mac volume, so this page states none. What it does document is the state rule that sits underneath much of the senior care pipeline. Florida's Certificate of Need program still covers nursing homes, both new facilities and added beds, hospice programs and freestanding inpatient hospice, and intermediate care facilities for the developmentally disabled, under the state Certificate of Need statute 24. The Agency for Health Care Administration runs competitive batching cycles twice a year for each group 24.

For a Section 232 or agency seniors study, a skilled nursing project needs an awarded certificate before demand matters, and because CON limits new nursing supply, a Florida assisted living project often competes against a skilled nursing base that has grown only through approvals. The trade association for nursing centers credits CON-driven approvals with the new centers added since 2014 and argued in January 2026 for keeping the program 25; a full repeal was proposed in HB 693 in 2026, and the sponsor's amendment struck the deregulation language 11.

Assisted living and memory care are not under CON, and the research found no current source for their licensing categories or thresholds, so the study confirms license type and staffing with the Agency. The Florida assisted living and memory care case works a new community through a bank construction loan and a Section 232 takeout. For apartments, the Florida multifamily case tests a market-rate community against a conventional construction loan and an agency permanent loan. See the conventional and institutional practice area.

EB-5

EB-5 in Florida: what the dated record does not cover.

The research behind this page holds no Florida EB-5 volume, no list of designated targeted employment areas and no regional center data. Where EB-5 capital sits behind bonds issued through the FDFC or a local authority 2122, one set of projections has to satisfy both readers. The EB-5 practice area sets out the deliverable.

Rules by Asset Class

The Florida rules that decide whether a project can open.

State limits, state preemption and county rules, by use.

Asset classFlorida ruleDateSource
Nursing homes, hospice, ICF/DDCertificate of Need still required; competitive batching cycles twice a year for each group2026 cycles24
CON repeal attemptHB 693 proposed full repeal; the sponsor's amendment struck the deregulation languageJanuary to March 202611
Full liquor license (quota)New quota license issuance fee $10,750; licenses awarded by annual drawing2025 to 20262627
4COP annual license fee$1,820 in counties over 100,000 population202626
Child careDCF licensing above a child-count threshold (Chapter 402, F.S.); center ratios and a credentialed-staff rule under Rule 65C-22Current rule text2829
Fuel storage tanksPetroleum cleanup deductibles and copayments not assessed and caps not enforced, s. 376.3071(7)(i)FY2025-2630
Short-term rentalsLocal rules adopted before June 1, 2011 survive state preemption, s. 509.032(7)(b); SB 658 died in the House on March 13, 20262025 to 202631
Local living wageHB 433: no local living wage above the state minimum on contracts entered after September 30, 2026202632

Health care is where Florida's state rules bite hardest. A new nursing home, added nursing beds, a hospice program or an intermediate care facility needs a Certificate of Need from the Agency for Health Care Administration, awarded in competitive batching cycles 24. The 2026 session came close to ending that: HB 693 proposed full repeal, and the deregulation language was removed by the sponsor's own amendment in committee 11. CON stays a gate: a skilled nursing or hospice study names the cycle, service area and application status.

Full liquor licenses in Florida are quota licenses, released through an annual drawing 27, and a new quota license carries an issuance fee of $10,750; the annual fee for a 4COP license in counties over 100,000 population is $1,820 26. Restaurants that meet a seating, floor-area and food-revenue test can hold a non-quota 4COP-SFS license instead, and beer and wine licenses are not quota-limited 26.

Child care is licensed by the Department of Children and Families once a provider cares for more unrelated children than the statute's home threshold 28. Rule 65C-22 then sets staff-to-child ratios that loosen with age and requires a credentialed staff member, working a minimum number of hours each week, for each block of enrolled children 29. Those rules set the staffing budget, so a child care study should derive its payroll from the licensed capacity by age group rather than from a national cost ratio.

Fuel retail in Florida has a state backstop. The Inland Protection Trust Fund waived deductibles and copayments and did not enforce cost caps for cleanup in FY2025-26 under s. 376.3071(7)(i) 30. The research could not confirm whether HB 5701 of the 2026 extended session continued that waiver, so a gas station study should confirm the program's terms on the date it prices environmental risk, and should still carry a Phase I and private pollution coverage.

Short-term rentals sit under state preemption: a local ordinance adopted before June 1, 2011 survives, and newer local restrictions are limited 31. The 2026 attempt to rewrite the framework, SB 658, died in the House on March 13, 2026 31. A lodging study reads the local ordinance's adoption date before relying on it. Labor cost has a new statewide floor of its own: HB 433 bars local living wage requirements above the state minimum on contracts entered after September 30, 2026 32.

The research behind this page found no dated Florida source for car wash water rules or RV park licensing; our RV park and car wash pages cover those classes.

Costs, Taxes and Insurance

Florida operating costs: what the record holds and what each study must quote.

The lines that move a pro forma have the least statewide evidence.

The research looked for a statewide basis for each major cost line and found few. There is no typical combined local hotel tax rate it could document; no effective commercial property tax rate or national rank; no construction cost index comparing Florida cities with the national figure; no statewide range of impact fees; no current rule on sales tax for construction materials and business equipment; no prevailing wage rule on state-assisted projects; and no record of insurance carrier withdrawals in 2025 or 2026.

Property tax comes from the site's millage, and the hotel tax from the county's tourist development tax schedule, since rates differ by county. Impact fees should be a written estimate from the county or city, and a study in Marion County should note that the county adopted a new fire and EMS impact fee ordinance on May 23, 2025, effective October 1, 2025 33. Insurance is a dated quote for the subject, wind and flood priced separately.

For the hotel category, the Census Bureau counted 3,546 establishments in Florida in 2023 (County Business Patterns) 34. The same category reported 162,576 employees in 2023 (County Business Patterns) 34. A hotel study still builds its own competitive set.

The American Community Survey puts Florida's median gross rent at $1,669 in the 2020 to 2024 five-year American Community Survey estimate, and the median value of owner-occupied homes at $359,000 in the 2020 to 2024 five-year American Community Survey estimate 35. Both lag the market, so a multifamily study prices rents from named comparables.

Hazards

Hurricanes, floods and fires: the Florida hazard record a study cites.

Cite the subject county's declarations by number and date.

EventFigure or scopeDateSource
Hurricane Milton (DR-4834-FL), Individuals and Households Program$887,951,050 approvedDeclared October 11, 2024; data updated August 5, 202636
Hurricane Milton, Individual Assistance applications approved301,674Data updated August 5, 202636
Hurricane Milton, Hazard Mitigation Grant Program obligations$54,003,439Data updated August 5, 202636
SBA administrative declaration FL-20030Severe storms and flooding; Brevard primary; Indian River, Orange, Osceola, Seminole and Volusia contiguousIncident October 26, 2025; issued November 7, 202537
FEMA fire management assistanceFM-5631-FL Railroad Complex Fire; FM-5632-FL Cow Creek FireApril 22 and 23, 202638
Hurricane IsaiasFederal emergency declaration for Florida counties; no major disaster declaration published as of the research dateApproved October 9, 202639

Hurricanes dominate the Florida record. FEMA data compiled by USAFacts show hurricanes behind a large share of the state's federal disaster declarations from 2021 to 2025, within a long history of declarations reaching back to 1980 40. The same compilation records no FEMA declarations at all in Florida in calendar 2025 40, which is the kind of quiet year that can make a recent occupancy or revenue history look stronger than the long-run risk allows.

The recovery from Hurricane Milton is still measurable. By August 2026 FEMA had approved $887,951,050 through its Individuals and Households Program on 301,674 approved Individual Assistance applications, and had obligated $54,003,439 of Hazard Mitigation Grant Program funds 36. Rebuilding money that lifted contractor, hotel and storage demand in the affected counties will not recur.

In November 2025 SBA issued an administrative disaster declaration, FL-20030, for severe storms and flooding of October 26, with Brevard as the primary county and Indian River, Orange, Osceola, Seminole and Volusia contiguous 37. In April 2026 FEMA approved two fire management assistance declarations, for the Railroad Complex Fire and the Cow Creek Fire 38. On October 9, 2026 a federal emergency declaration followed Hurricane Isaias, covering counties across the Panhandle and the Big Bend, among them Escambia, Santa Rosa, Leon, Gadsden, Jefferson, Wakulla, Gilchrist and Levy 39. No major disaster declaration had been published by the research date, so studies there should be dated after the declarations settle.

The research did not find the FEMA National Risk Index ranking of hazard types for Florida, or statewide metrics for wind, flood, wildfire or seismic exposure. A study reads the site's own flood panel, surge zone and declaration history.

Statewide Supply

Florida's statewide supply frame: renter households and older residents.

The competitor census itself is built market by market.

A handful of statewide series set the frame. The 2020 to 2024 five-year American Community Survey estimate counts 2,834,163 renter households in Florida 35, the base any apartment or single-family rental study draws its turnover and capture from. The same survey counts 4,781,978 residents aged 65 and over in the 2020 to 2024 five-year American Community Survey estimate 35, the population behind assisted living, medical office and urgent care demand. For skilled nursing and hospice, the House staff analysis of HB 693 gives the licensed facility counts as of December 2025 11, and Certificate of Need means those counts change only through awards.

For Florida the research found no dated, sourced statewide figure for multifamily units under construction or vacancy, self-storage square feet per person, hotel room supply, pipeline or RevPAR, industrial vacancy or construction, senior housing occupancy, RV parks and campgrounds, convenience stores, licensed child care capacity, or hospitals and ambulatory surgery centers. The market pages and the sections below carry the supply readings the research holds for each market.

2025 to 2026

The dated events a Florida reviewer will ask about.

A study dated before these should say whether it still holds.

DateEventWhy it matters to a studySource
May 23, 2025Marion County adopts a fire and EMS impact fee ordinance, effective October 1, 2025Higher entry cost for new building in Marion County33
July 1, 2025FY2025-26 petroleum cleanup waiver of deductibles, copayments and capsLower environmental cost for fuel retailers, if continued30
November 7, 2025SBA administrative disaster declaration FL-20030 for Brevard and contiguous countiesDisaster history in the Space Coast and Orlando counties37
December 2, 2025North Florida District reports record FY2025 lending of 1,919 loansDeep SBA appetite in the northern half of the state4
January to March 2026HB 693 repeal of Certificate of Need stripped by the sponsor's amendmentCON stays a gate for nursing, hospice and ICF/DD projects11
March 13, 2026Vacation rental bill SB 658 dies in the HouseThe 2011 preemption line still governs local STR rules31
April 22 and 23, 2026FEMA fire management declarations for the Railroad Complex and Cow Creek firesWildfire belongs in inland hazard sections38
May 20, 2026The state credit initiative reports more than $948 million of private capital matchedState credit support for small-business loans18
June 22, 2026State conference cuts its population forecast; April 2026 estimate 23,708,635Demand models must use the revised outlook1
July 2026University of Florida reports total net migration of 201,191 for 2025Confirms the slower inflow from a second source5
August 5, 2026FEMA updates Hurricane Milton assistance dataRecovery spending that will not recur36
September 2026August jobs release: 59,000 added over twelve monthsJob growth now trails population growth3
September 30, 2026HB 433 living wage preemption applies to contracts after this dateLabor cost floor for contracted services32
October 1, 2026SOP 50 10 8.1 takes effect for SBA applicationsSBA's program rules updated; the tests are on our SBA 7(a) and 504 page53
October 9, 2026Federal emergency declaration after Hurricane Isaias; major disaster declaration pendingPanhandle and Big Bend studies should wait for the final scope39

The events group into demand (the forecast cut), rules (CON kept, STR preemption kept, living wage preemption, new impact fees) and hazard (a quiet 2025, then April fires and Isaias).

Review Failures

How Florida feasibility studies fail review.

Each failure below rests on a Florida figure, event or rule cited on this page.

  1. Absorption borrowed from the migration peak

    A study that leases up at the pace of 2022 is assuming a domestic inflow that has since fallen from 310,892 to 22,517 a year 2.

  2. Mixing Census and state population series

    The Census July series and the state's April series differ in date and method 21. A growth rate built from one series for the base and the other for the end year is a number neither agency published.

  3. A senior care project sized without its certificate

    Nursing, hospice and ICF/DD projects need a Certificate of Need, and the 2026 repeal failed 2411. A demand case without the award status answers the wrong question first.

  4. A quiet year used as a base year

    Florida recorded no FEMA declarations in 2025 40, then Isaias brought an emergency declaration in October 2026 39. Operating results from a storm-free year need a hazard-adjusted case beside them.

  5. Licenses assumed rather than held

    A bar margin built on a quota liquor license the operator does not hold, or a child care payroll that ignores the Rule 65C-22 ratios, fails on its first reading 2629.

Site Tests

In Florida the county line settles most site questions before the market case begins.

SBA office, storm record, insurance, county charges, then the parcel's maps and its road.

Much of what a lender asks about a Florida site is answered by the county it sits in, so the study names the county first and reads each record below against it.

Which SBA office

Florida is split between the North Florida and South Florida districts, and the southern district assigns counties to offices that are not always the closest city: Lee County answers to the Miami office and Polk County to the Tampa-area office 20. A study states the district and office for the subject's county, because the district record it cites must be the one covering the site.

The county's storm record

Declarations name counties, not regions. FL-20030 named Brevard and its contiguous counties in November 2025 37; the October 2026 Isaias emergency declaration reached across the Panhandle and the Big Bend yet left Alachua out 39. The study cites each declaration covering the subject's county by number and date, and says so when one is still pending on its own date.

Wind and flood cover

This page's record holds no statewide insurance basis, and a calendar 2025 with no FEMA declarations at all 40. A quiet year is not a lower premium. Wind and flood are priced separately from a dated quote for the subject building, beside the parcel's effective flood panel and zone.

County charges

Building and lodging charges move county by county: Marion County added a fire and EMS impact fee from October 1, 2025 33, and Sarasota County's hotel tax rate reads differently in EDR's 2026 table and the Department of Revenue's earlier chart 5556. The fee comes from the county in writing and the tourist development tax from the county tax collector, each dated.

Letters for the parcel

The county or city puts three things in writing for the parcel, each dated: that the zoning district allows the use, the impact or mobility fee estimate, and the utility's will-serve or capacity letter. The USDA, Opportunity Zone and HUBZone results are printed for the address with the date of the lookup, and the FDOT count used is the one for the road the driveway opens onto. A letter no office will issue by the study date is listed for the lender as open.

Market Divergence

Twelve Florida markets, twelve different demand cases.

Four markets have their own pages; eight are covered below.

The eight smaller markets share one gap, stated here once: the research found no reading for hotels, retail, RV parks or gas stations in any of them, no corridor traffic count, no utility capacity statement and no USDA, Opportunity Zone or HUBZone finding (where it names likely rural counties or tracts, it did not verify them), and it holds multifamily, industrial, storage or senior housing evidence only where a section below cites it. Nor does it hold a dated employer list for any of the eight, a university or military headcount for any of them, or a medical headcount outside Lakeland and Ocala, for which it holds hospital headcounts without a date, or a twelve-month job change for Ocala, Tallahassee or Pensacola; and the 2025 permit totals it gives for Alachua, Marion, Sarasota and Escambia counties are recorded against another county's link, so a study takes each from that county's own QuickFacts table.

Logistics and industrial

Jacksonville

Northeast Florida's record runs to industrial, storage and retail readings that do not always point the same way, with no hotel performance figure among them.

Gateway and finance

Miami-Fort Lauderdale-West Palm Beach

The state's largest market, reported county by county, where two publishers measure the apartment pipeline and their readings differ.

Tourism

Orlando-Kissimmee-Sanford

The best-documented hotel market in Florida, where a 2025 theme park opening and monthly county tourist tax receipts give a study a demand series to test against.

Gulf coast and services

Tampa-St. Petersburg-Clearwater

A Gulf Coast metro where two apartment data publishers disagree on occupancy and hotel occupancy fell steeply in November 2025.

Boating and storage

Cape Coral-Fort Myers

A boating and retiree coast that was one of the self-storage building markets of 2025, where the harder question for a study is rate, not demand.

University

Gainesville

A university town with a thin published record.

Distribution

Lakeland-Winter Haven

The I-4 distribution hub between Tampa and Orlando, home to one of Florida's most active SBA lenders and, in the second quarter of 2026, the largest share of regional warehouse leasing.

Age-restricted retirement

The Villages

A county where most residents are of retirement age, so senior demand is plain while senior housing occupancy is undocumented.

Horse country and growth

Ocala

A fast-growing interior county that is pricing its growth through new impact fees, with almost no published supply data behind it.

Gulf coast apartments

North Port-Bradenton-Sarasota

A Gulf Coast market of two counties where apartment permitting jumped in 2025 while vacancy and rent readings are missing from the record.

Western Panhandle

Pensacola

The western Panhandle on the Alabama line, growing slowly and sitting inside the Hurricane Isaias emergency counties.

State government

Tallahassee

The capital and its university market, steady rather than fast, with rural neighbors that may fit USDA programs and a fresh storm declaration.

Across the Georgia line, the coast north of Jacksonville has its own Savannah page, written from Georgia's records rather than Florida's.

Cape Coral-Fort Myers

Cape Coral-Fort Myers (Lee County): storage built at boom pace, a jobs picture that needs care.

Here the question is rate and share, not population.

The Cape Coral-Fort Myers metro is Lee County, which the Census Bureau counted at 760,827 residents on its April 1, 2020 estimates base 41. A study pairs it with the Vintage 2025 figure from the same table. The labor data need equal care. FloridaCommerce reports 544,700 nonfarm jobs in August 2026 for the CareerSource Southwest Florida region 42, but that region spans several metros, so it describes the wider Southwest Florida economy rather than Lee County alone.

Self-storage is where the evidence is strongest and the risk most visible. StorageCafe counts 924,800 square feet of new self-storage space in the Cape Coral-Fort Myers metro in 2025 43, and Multi-Housing News, citing Yardi Matrix data, gives the combined Sarasota and Cape Coral market inventory as 22.8 million square feet 43. A new self-storage or RV and boat storage facility here enters a market that has just absorbed a wave of deliveries, so the study must build a facility-by-facility census with posted rates and lease-up status, and test the loan at flat or falling street rates.

Lee County's own fees and short-term rental rules were not captured in the research, so a lender sees the storage wave without the local context around it. For SBA purposes Lee County sits with the Miami office of the South Florida District 20, on the far side of the peninsula. One published case names a place in this market: the Cape Coral dry-stack building, whose page sets it in Cape Coral, Lee County, and finds the boats plentiful and the posted rack rates too low for a new hurricane-rated building.

Gainesville

Gainesville (Alachua, Gilchrist and Levy counties): a university market with a short public record.

The university sets the market, and the record around it is thin.

Alachua County, home to the university, grew from 278,478 residents on April 1, 2020 to 290,028 on July 1, 2025 44. The wider Gainesville metropolitan area held 359,036 residents in July 2025 by a secondary tabulation of Census estimates 45. FloridaCommerce's August 2026 figures, as restated by CareerSource North Central Florida, show a small year-over-year job gain for the metro 13.

Self-storage again carries the only supply reading: 244,800 square feet added in Gainesville in 2025 43. No per-person supply figure was found, so a storage study must count its own competitors and set the new space against the households in its trade area. With no apartment or lodging reading in the record, a student housing or game-day lodging study takes enrollment and the event calendar from the university itself.

Gilchrist and Levy counties were named in the October 2026 Hurricane Isaias emergency declaration while Alachua was not 39.

Lakeland-Winter Haven

Lakeland-Winter Haven (Polk County): the I-4 warehouse market with a home-grown SBA lender.

Separate logistics demand from rooftop demand.

Polk County grew from 725,042 residents on April 1, 2020 to 874,790 on July 1, 2025 6, and it permitted 8,236 housing units in 2025 6. New rooftops support everyday uses where the study shows its own trade area filling in.

The jobs record needs reconciling. The BLS Southeast Information Office shows Lakeland-Winter Haven nonfarm employment of 280.6 thousand in July 2026, a preliminary figure 46, while FloridaCommerce reports 283,900 for the CareerSource Polk region in May 2026 47. The two series differ in month and in method, so a study cites one as its base and explains the other rather than averaging them.

Logistics is the economic story. Lakeland took about 603,000 square feet of Tampa Bay industrial leasing in the second quarter of 2026, the largest share in the region, according to a secondary report citing Cushman & Wakefield 48. No Lakeland industrial vacancy was found, so a warehouse, truck service or travel center study must pull current vacancy and construction from a broker report and date it.

Capital is close at hand. SouthState Bank, based in Winter Haven, made 229 loans under SBA 7(a) in FY2025 according to a broker's ranking 49. Polk County is served by the Tampa-area office of the SBA South Florida District 20. One published case names a Lakeland-Winter Haven location: the Lake Wales gas station and convenience store, whose page places it in Lake Wales, Polk County, where the traffic is ample but national chains already own the corridor's share.

The Villages

The Villages (Wildwood-The Villages, Sumter County): age-restricted demand and an empty supply record.

Plain senior demand, no published supply.

Sumter County grew from 129,752 residents on April 1, 2020 to 157,772 on July 1, 2025 7 and permitted 3,516 housing units in 2025 7. Its age profile is the defining fact of the market: 57.6% of residents are 65 or older in the Vintage 2025 QuickFacts table 7. The FloridaCommerce release for the CareerSource Central Florida region shows 42,700 nonfarm jobs in The Villages in July 2026 50.

That profile makes assisted living, medical office, urgent care, home health, golf cart service, dining and storage the natural uses. It does not make them feasible. The research found no senior housing occupancy reading for the market, so an assisted living or memory care study must count every licensed competitor in the trade area, and test penetration against age- and income-qualified households.

Nor does the record hold any zoning or development rule for Sumter, a notable gap for a county with this age profile.

Ocala

Ocala (Marion County): fast growth, new impact fees and few published readings.

Fast growth, new fees, thin evidence.

Marion County grew from 375,892 residents on April 1, 2020 to 442,660 on July 1, 2025 8. The county is responding with fees: Ordinance 25-17 created a fire and EMS impact fee, adopted on May 23, 2025 and effective October 1, 2025 33. Any ground-up project in Marion County should carry the current fee schedule in its sources and uses, from a written county estimate dated close to closing.

Beyond population and that fee, the record is thin: no self-storage reading for the Ocala geography even though neighbouring Gainesville has one. An equestrian or tourism-linked use should source its event calendar and visitor counts from the venues themselves. The April 2026 fire declarations elsewhere in the state are a reminder that wildfire belongs in an inland hazard section 38.

North Port-Bradenton-Sarasota

North Port-Bradenton-Sarasota (Sarasota and Manatee counties): an apartment permit surge without a vacancy reading.

A permit surge with no vacancy or rent reading.

Sarasota County grew from 434,008 residents on April 1, 2020 to 479,958 on July 1, 2025 51. The metropolitan area, which adds Manatee County, rose from 833,716 in 2020 to 948,158 in 2025, a gain of 13.73% by a secondary tabulation of Census estimates 45.

The apartment turn is what sets the market apart. Acren's tabulation of 2025 permits counts 6,345 units permitted in buildings of two or more units across the North Port metro, with 33.20% of all permitted units in buildings of five or more, and permits for those larger buildings up 49.41% on 2024 52. Most of those units will reach the market over the next few years. The research found no multifamily vacancy or rent reading for the metro, so a multifamily study must source current occupancy, concessions and the full construction pipeline from a dated broker or data-vendor report and show absorption against it before it can support a rent growth assumption.

The missing senior housing reading stands out on a coast that draws retirees and winter residents. The Sarasota and Cape Coral self-storage inventory reported from Yardi Matrix data is combined 43, so a storage study cannot assign it to Sarasota alone. The county's hotel tax rate appears differently in two state tables of different vintages 5556, so a lodging study confirms the rate in force with the county tax collector.

Pensacola

Pensacola (Escambia and Santa Rosa counties): slow growth on the Alabama line and a fresh storm declaration.

Slow growth, an Alabama trade area and a 2026 storm record.

Escambia County grew from 321,905 residents on April 1, 2020 to 333,834 on July 1, 2025 9, a slower pace than the state's interior counties, while the Pensacola metropolitan area, which adds Santa Rosa County, held 544,949 residents in July 2025 by a secondary tabulation 45. A study should read Santa Rosa County's own figures as well, because the metro is larger than Escambia and its two counties do not grow alike.

The Alabama line runs along the county's western edge, and customers, workers and competitors cross it daily. A Pensacola trade area for retail, fuel, storage or medical uses can include Baldwin County, Alabama, whose data come from a different state's agencies; our Alabama page covers that side. Escambia and Santa Rosa were both named in the October 2026 Hurricane Isaias emergency declaration 39.

Tallahassee

Tallahassee (Leon, Gadsden, Jefferson and Wakulla counties): the capital market and its rural ring.

A stable base and a short public record.

Leon County grew from 292,205 residents on April 1, 2020 to 299,048 on July 1, 2025 10, and the Tallahassee metropolitan area held 397,442 residents in July 2025 by a secondary tabulation 45. Slow growth suits the market's character: state government and two universities anchor demand that changes little with the business cycle, but rarely surges either. A study for student housing, medical office or everyday retail should show the subject's own trade area adding households, not assume the state capital will.

Leon, Gadsden, Jefferson and Wakulla were all named in the October 2026 Hurricane Isaias emergency declaration 39, so every county in the market needs its storm status stated on the study's date. Gadsden County borders Georgia, and a trade area north of the city can reach into Grady and Thomas counties, which our Georgia page covers.

Worked Cases

Worked cases in Florida: two in named towns, five placed only by region or setting.

Public, dated evidence; hypothetical sites and sponsors; published models.

Two case pages name their towns. In Lee County, the Cape Coral dry-stack boat storage case tests a new rack building against SBA 504 and concludes that it is not feasible as a ground-up build at the rack rates Southwest Florida operators post: the fleet is large enough, but rate and the program's eligibility rules for marinas bind first. In Polk County, the Lake Wales gas station and convenience store, on US 27 near the SR 60 interchange, shows a request that fails the 7(a) coverage test: traffic is ample, but national chains already hold the corridor's share, and the model shows how much smaller a loan the corridor can carry.

The other five pages place their sites by region or setting and name no town or county. The limited-service hotel case, set on a Florida leisure and interstate corridor, sizes a new flagged hotel under SBA 504 from a competitive-set penetration analysis. The multifamily case, set in an outer suburb of a Central Florida metro, works out lease-up and effective rent for a market-rate community against a conventional construction loan and an agency takeout. The RV and boat storage case, in a boating and RV submarket on Florida's Gulf-access coast, works a covered and canopy yard through a 504 structure, turning installed-fleet demand into an occupancy schedule a lender and its CDC can test. The assisted living and memory care case, in a retiree submarket on Florida's Gulf coast, builds age-qualified demand and carries it through a bank construction loan to a Section 232 takeout. The urgent care case, in a suburban submarket of a major Florida metro, values a new freestanding clinic on payer mix and net collected revenue rather than footfall, under 7(a).

For market evidence beyond the cases, each metro page carries its own: the Tampa page, two apartment occupancy readings and a November 2025 hotel reading; the Orlando page, hotel occupancy and rate from the county comptroller's tourist tax report; the Jacksonville page, storage, industrial and retail readings; and the Miami page, a county-by-county apartment pipeline and industrial rents.

Florida Questions

Florida feasibility study questions.

Who are the most active SBA lenders in Florida?

Florida is split between two SBA districts. The North Florida District, 43 counties, booked 1,919 loans in FY2025, a record lending year 4; no FY2025 total was found for the South Florida District, whose FY2024 leader under 7(a) was TD Bank with 628 loans 15. In calendar 2025 Newtek made 631 Florida 7(a) loans, Huntington 362 and Live Oak 206 for $269.8 million 16. High-count lenders write many small loans; a hotel, marina or storage study more often reaches a specialist whose loans run larger, and from October 1, 2026 it is read under the new SOP.

What does the fall in domestic migration mean for a 2026 Florida study?

That absorption cannot be borrowed from 2022. Net domestic migration into Florida fell from 310,892 in 2022 to 22,517 in the year to June 2025 2, and total net migration of 201,191 in the 2025 vintage year compares with a peak near 599,000 in 2022 5. The state conference put April 2026 population 19,470 below its own earlier forecast 1.

Which Florida rules most often change a project's answer?

Certificate of Need for nursing homes, hospice and ICF/DD beds, which survived the 2026 repeal attempt when the sponsor's amendment struck the deregulation language from HB 693 1124; the quota system for full liquor licenses, where a new quota license carries a $10,750 issuance fee 26; state preemption of short-term rental rules adopted after June 1, 2011 31; and county impact fees, such as the fire and EMS fee Marion County created from October 1, 2025 33.

How do hurricanes enter a Florida feasibility study?

As a dated record and a cost line, never as an average. Hurricane Milton alone produced 301,674 approved Individual Assistance applications and $887,951,050 of household assistance by August 2026 36. Hurricane Isaias brought a federal emergency declaration on October 9, 2026, covering Panhandle and Big Bend counties such as Escambia, Santa Rosa and Leon, with no major disaster declaration published by the date of the research 39. A study names the flood zone, the storm history of the site's county and a current insurance quote for the subject.

Is USDA Rural Development a realistic source for a Florida project?

For sites outside the large cities, yes, but the Florida record is thin. The research found no published FY2025 Florida totals for Business and Industry or Community Facilities guarantees and no REAP award totals, and USDA's Florida REAP page states that grant applications are not being accepted 23. A rural Florida file should confirm eligibility by address on USDA's map and carry its own market evidence, because there is no state volume record to lean on.

How does Florida's liquor license quota enter a restaurant feasibility study?

As a 2025 to 2026 cost line and a licensing choice. A new quota license carries an issuance fee of $10,750 and is awarded by annual drawing 2627, and the annual fee for a 4COP license in counties over 100,000 population is $1,820 26. Restaurants that meet a seating, floor-area and food-revenue test can hold a non-quota 4COP-SFS license instead, and beer and wine licenses are not quota-limited 26.

Neighboring Markets

States that border Florida.

Underwriting a Florida project? Start with the market read.

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Sources

Data sources and dates.

Every figure on this page traces to a named, dated source. Secondary sources (news outlets, brokers, law firms, trade associations and vendors) are marked as secondary where a primary record was not available.

  1. Florida Office of Economic and Demographic Research (Demographic Estimating Conference), Demographic Estimating Conference Executive Summary, June 22, 2026 (estimates as of April 1, 2026; forecast to 2030).
  2. U.S. Census Bureau, U.S. Population Growth Slows Due to Historic Decline in Net International Migration (Vintage 2025), 2026 (Vintage 2025 estimates; estimates base April 1, 2020; change to July 1, 2025).
  3. U.S. Bureau of Labor Statistics, Change in total nonfarm employment by state, September 2026 (August 2025 to August 2026).
  4. SBA North Florida District Office, reposted by the Nassau County Chamber (secondary), SBA North Florida District Achieves Record-Breaking Lending for FY2025, December 2, 2025 (FY2025).
  5. University of Florida News, Florida migration slowed sharply in 2025 (title as truncated in the research), July 2026 (2025 vintage year).
  6. U.S. Census Bureau, QuickFacts V2025: Polk County, Florida, Vintage 2025 (April 1, 2020 and July 1, 2025; calendar 2025 permits).
  7. U.S. Census Bureau, QuickFacts V2025: Sumter County, Florida, Vintage 2025 (April 1, 2020 and July 1, 2025; calendar 2025 permits).
  8. U.S. Census Bureau, QuickFacts V2025: Marion County, Florida, Vintage 2025 (April 1, 2020 and July 1, 2025).
  9. U.S. Census Bureau, QuickFacts V2025: Escambia County, Florida, Vintage 2025 (April 1, 2020 and July 1, 2025).
  10. U.S. Census Bureau, QuickFacts V2025: Leon County, Florida, Vintage 2025 (April 1, 2020 and July 1, 2025).
  11. Florida House (staff analysis), HB 693 staff analysis, January 29, 2026 (facility counts as of December 15, 2025).
  12. U.S. Bureau of Economic Analysis, Personal Income by County, Metro, and Other Areas (Regional table CAINC1), calendar year 2024; retrieved October 16, 2026.
  13. CareerSource North Central Florida, restating FloridaCommerce (secondary), FloridaCommerce Labor Market Update - August 2026, September 18, 2026 (August 2026 data).
  14. KBRA (secondary), KBRA rating report on FDFC Brightline Florida Series 2024, 2024 (Series 2024 bonds).
  15. Ascendus (secondary), Ascendus Named Top Microlender in South Florida for Third Year in a Row, May 29, 2025 (FY2024 district rankings).
  16. GoSBALoans, tabulating SBA FOIA data (secondary), Best Florida SBA Lenders & Rates (2026), 2026 (calendar 2025 SBA 7(a) loans).
  17. Florida Restaurant & Lodging Association, restating the Florida DEO (secondary), Florida DEO launches $142M program for small businesses, undated release (allocation approved 2022 to 2023; first tranche 2023).
  18. FloridaCommerce, MILESTONE: FloridaCommerce & the Florida Opportunity Fund Reach More Than $250 Million in Approved Loans and Investments (title as truncated in the research), May 20, 2026 (approvals January 2023 to May 20, 2026).
  19. U.S. Small Business Administration, Office of Capital Access, 7(a) and 504 FOIA loan-level data, loan status as of June 30, 2026 (approval fiscal years 2016 to 2025); retrieved October 16, 2026.
  20. U.S. Small Business Administration, South Florida (district page), current page; accessed October 2026.
  21. Florida Development Finance Corporation (FDFC), Help Center / About Us, page undated; accessed October 2026.
  22. Florida Senate, Bill Analysis SPB 7054 (2024), 2024.
  23. USDA Rural Development, Rural Energy for America Program Renewable Energy Systems and Energy Efficiency Improvement Guaranteed Loans in Florida (title as truncated in the research), current page; accessed October 2026.
  24. Florida Agency for Health Care Administration (AHCA), Certificate of Need Competitive Review-Batching Cycles 2026, 2026 batching cycles; accessed October 2026.
  25. Florida Health Care Association (FHCA) (secondary, trade association), FHCA Discusses Importance of Preserving Nursing Center Certificate of Need with Lawmakers (title as truncated in the research), January 2026.
  26. KORONA POS; Liquor License FL (secondary), How Much Does a Liquor License Cost in Florida? (2026); Florida Liquor License Lottery, 2026 (2025 to 2026 fees).
  27. Glover Law (secondary, law firm), Alert: State of Florida to Award 52 New Liquor Licenses, 2025.
  28. ChildCareComp (secondary), Department of Children and Families child care (state guide; title as truncated in the research), page undated; accessed October 2026.
  29. Florida Administrative Register, Rule 65C-22.001 amendment text, current rule text (date not stated); accessed October 2026.
  30. Florida Statutes, s. 376.3071 (2025); HB 5701 (2026E) staff analysis, 2025 statute (FY2025-26 waiver).
  31. Staystra; BNBCalc (secondary), Florida STR Laws 2026; Florida Short-Term Rental Regulations: A 2026 Guide, 2026.
  32. Fingercheck (secondary, payroll vendor), Florida's $15 Minimum Wage: 2026 & 2027 Employer Guide, September 30, 2026.
  33. Marion County, Impact fees, ordinance adopted May 23, 2025, effective October 1, 2025; accessed October 2026.
  34. U.S. Census Bureau, 2023 County Business Patterns (Census Data API), 2023 (employment for the pay period including March 12, 2023); retrieved October 16, 2026.
  35. U.S. Census Bureau, American Community Survey 5-Year Estimates, Detailed Tables (Census Data API), 2020 to 2024 five-year estimates; retrieved October 16, 2026.
  36. Federal Emergency Management Agency, Florida Hurricane Milton (DR-4834-FL), declared October 11, 2024; data updated August 5, 2026.
  37. U.S. Small Business Administration (Federal Register), Administrative Declaration of a Disaster for the State of Florida (FL-20030), November 17, 2025 (declaration issued November 7, 2025).
  38. Federal Emergency Management Agency, Florida (declared disasters page), April 2026 declarations; accessed October 2026.
  39. WCTV, citing FEMA (secondary), President Trump approves Florida emergency declaration following Hurricane Isaias, FEMA says, October 10, 2026 (declaration approved October 9, 2026).
  40. USAFacts, from FEMA data (secondary), How many disasters are declared in Florida?, September 3, 2026 (declarations since 1980 and for 2021 to 2025).
  41. U.S. Census Bureau, QuickFacts V2025: Lee County, Florida, Vintage 2025 (estimates base April 1, 2020).
  42. FloridaCommerce, Overview of the CareerSource Southwest Florida Region, 2026 (August 2026 data).
  43. StorageCafe; RentCafe; Multi-Housing News, citing Yardi Matrix data, for the Sarasota and Cape Coral inventory (secondary), Where Self Storage Boomed in 2025, 2026 (space added in 2025).
  44. U.S. Census Bureau, QuickFacts V2025: Alachua County, Florida, Vintage 2025 (April 1, 2020 and July 1, 2025).
  45. Wikipedia, citing U.S. Census Bureau estimates (secondary), Florida statistical areas, accessed October 2026 (2020 and July 2025 values).
  46. U.S. Bureau of Labor Statistics, Southeast Information Office, Lakeland (economy at a glance), 2026 (July 2026, preliminary).
  47. FloridaCommerce, RWB17 Overview of the CareerSource Polk Region, 2026 (May 2026 data).
  48. FL Business Press Releases, citing Cushman & Wakefield (secondary), Florida Commercial Real Estate Adapts to Slower Migration, Hybrid Demand, 2026 (Q2 2026 data).
  49. 7aSavvy, loan broker (secondary), The Top 10 SBA 7(a) Lenders in Florida, 2026 (FY2025).
  50. FloridaCommerce, Overview of the CareerSource Central Florida Region (CareerSource Central Florida release), 2026 (July 2026 data).
  51. U.S. Census Bureau, QuickFacts V2025: Sarasota County, Florida, Vintage 2025 (April 1, 2020 and July 1, 2025).
  52. Acren (secondary), Multifamily Building Permits by Metro, September 12, 2026 (calendar 2025 permits).
  53. U.S. Small Business Administration, SOP 50 10 8.1, Lender and Development Company Loan Programs, with Technical Policy Updates, effective October 1, 2026.
  54. eCFR, 13 CFR 120.160, Loan conditions, current to October 7, 2026.
  55. Florida Office of Economic and Demographic Research (EDR), 2026 Local Option Tourist/Food and Beverage Tax Rates, September 4, 2026.
  56. Florida Department of Revenue, as posted by the Pasco County Tax Collector, Florida DOR Form DR-15TDT (older edition), earlier chart, undated in the research.